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Amar Singh

Head of Football Content & Strategy

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Best pitch presenter you’ve 

ever seen

Not so much a pitch, but we received a very entertaining and thought-provoking talk about rethinking how you see the digital audience from Mark Adams, SVP of Innovation at Vice media, at a recent Budweiser marketing conference. 

Best sports marketing campaign (that wasn’t yours)

Nike’s ‘Dream Crazy’ campaign with Colin Kaepernick was brilliant and hugely important. It a set a new standard and showed that sports marketing can transcend sport itself and have a cultural impact that is still felt today.

Best agency (that isn’t yours)

Wieden+Kennedy produce exceptional work for Nike.

Best young industry talent

There are some brilliant female journalists working in football right now, so I think this a great opportunity to give them a shout out. Reshmin Chowdhry (below), Melissa Reddy, Kelly Somers and Vaishali Bhardwaj are all hard-working, excellent professionals to name four that spring to mind. 


Best sporting event attended

I’ll never forget the opening game of the 2010 World Cup in Johannesburg. The atmosphere was unbelievable and the explosion of joy (and vuvuzelas) that followed Siphiwe Tshabalala’s goal for South Africa against Mexico will live long in my memory. 

Best sporting event on TV

The Super Bowl. Complete entertainment from beginning to end, including amazing ads and half time entertainment. As a spectacle for TV it is in a league of its own.

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Best brand ambassador

Messi for FC Barcelona. How many millions of people now support FC Barcelona across the world because of the silverware he has helped deliver to the club over the past 15 years?  On and off the pitch he has raised the bar with his professionalism and superhuman achievements.  

Best Industry Event or Conference

Leaders in Sport is probably the best for networking and has the most interesting speakers. 

Best film containing a scene depicting the sports

Some of the press conference scenes in the hilarious Mike Basset: England manager felt strangely familiar from my time covering the England team. 


Best book recommendation

Soccernomics by Simon Kuper and Stefan Szymanski offers a great insight into football from a fresh perspective. 

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Best pub or bar

The Builder’s Arms in a Kensington is a favourite from my time working as a journalist at the London Evening Standard. 

Best restaurant

Kutir in Chelsea. Exceptional Indian cooking from one my favourite chefs, Rohit Ghai. 

Best holiday resort

Amanjena in Marrakech. It’s a stunning, peaceful place away from the hustle and bustle of the souks. 

Best box set

The Wire. Nothing has come close since. 

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Best influence on your career

My Dad, whose absolute love for football - and most sport - had a huge impact on me as a child. 

Best dinner companions (min 4, max 6)

Sachin Tendulkar, Serena Williams, Malcolm Gladwell, Kanye West, Stephen Fry and Jurgen Klopp.

Best job in the sports biz 

Sri Lankan cricket legend Mahela Jayawardene gets to coach my favourite IPL team, Mumbai Indians. They have a star studded squad and are based in one of my favourite cities in the world.  

Best professional regret

I regret not calling out some the casual racism I heard from colleagues as a young reporter

Best skill you most covet

Growth mindset. So important in this hyper digital era to be ready to learn new things and step out of your lane. 

Best trait you admire in others 

Forever in awe of people who manage to nail the work-life balance. 

Best overrated virtue

Patience. It’s good to focus on the here and now rather than always build for the future. 

Best ambition 

To see a tangible improvement with regards to having more diverse talent in the sectors I have worked in. 

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