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Best pitch presenter you’ve ever seen:

Brad Jansen – purely for quoting MC Hammer with a straight face in a pretty big pitch (we won)

Best sports marketing campaign (that wasn’t yours):

Beats by Dre Hear What You Want


Best agency (that isn’t yours):

Loads of great agencies, but we’re working with Demain Conseil at the moment and they’ve been awesome

Best young industry talent:

Aside from my current team, Charlie Wright and Anna Afolabi are ones to watch

Best sporting event attended:

The Great North Run – so much support all the way round the course. (The FIFA World Cup in South Africa was pretty cool too)

Best sporting event on TV:

Formula E obviously, closely followed by the Olympics


Best brand ambassador: Danny MacAskill – Red Bull

Best industry event or conference:

All the usual ones are great, but in terms of real learnings, I’m part of a cross sport Strategic Insight Group, which is fast becoming my favourite thing 

Best film containing a scene depicting the sports business:

Jerry Maguire for the madness, Cool Runnings for the emotion

Best bar or pub: I love The Alex in Wimbledon

Best restaurant: La Merenda in Nice

Best holiday resort:

Pongwe, Zanzibar is stunning, but the happiest of times in the South of France

Best box set:

I don’t really do box sets, but have just started Killing Eve

Best influence on your career:

Paul Downward at Loughborough Uni – supervised my PhD and always pushed me to think differently



Head of Insight, Formula E

anna ski.jpg

Best dinner companions (min 4, max 6):

Adam Smith, Pheidippides, Amelia Earhart, Madonna

Best job in the sports biz: Driving the derny for the keirin

Best professional regret:

No real regrets, but at the end of uni I could have gone into banking. I should probably have done that then maybe retired into a career in sport business afterwards.

Best skill you most covet:

I’d love to be better at coding – so many ideas for apps that I’d love to build 

Best trait you admire in others:

Ability to get the best out of the people around them

Best overrated virtue:

Is self promotion/ over confidence a virtue? 

Best ambition:

I’d quite like to play Moneyball with a football club and win the Champions League 

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