UNOFFICIAL PARTNER
THE SPORTS BUSINESS PODCAST
Best pitch presenter you’ve ever seen:
Brad Jansen – purely for quoting MC Hammer with a straight face in a pretty big pitch (we won)
Best sports marketing campaign (that wasn’t yours):
Beats by Dre Hear What You Want
Best agency (that isn’t yours):
Loads of great agencies, but we’re working with Demain Conseil at the moment and they’ve been awesome
Best young industry talent:
Aside from my current team, Charlie Wright and Anna Afolabi are ones to watch
Best sporting event attended:
The Great North Run – so much support all the way round the course. (The FIFA World Cup in South Africa was pretty cool too)
Best sporting event on TV:
Formula E obviously, closely followed by the Olympics
Best brand ambassador: Danny MacAskill – Red Bull
Best industry event or conference:
All the usual ones are great, but in terms of real learnings, I’m part of a cross sport Strategic Insight Group, which is fast becoming my favourite thing
Best film containing a scene depicting the sports business:
Jerry Maguire for the madness, Cool Runnings for the emotion
Best bar or pub: I love The Alex in Wimbledon
Best restaurant: La Merenda in Nice
Best holiday resort:
Pongwe, Zanzibar is stunning, but the happiest of times in the South of France
Best box set:
I don’t really do box sets, but have just started Killing Eve
Best influence on your career:
Paul Downward at Loughborough Uni – supervised my PhD and always pushed me to think differently

ANNA SEMENS
Head of Insight, Formula E
Best dinner companions (min 4, max 6):
Adam Smith, Pheidippides, Amelia Earhart, Madonna
Best job in the sports biz: Driving the derny for the keirin
Best professional regret:
No real regrets, but at the end of uni I could have gone into banking. I should probably have done that then maybe retired into a career in sport business afterwards.
Best skill you most covet:
I’d love to be better at coding – so many ideas for apps that I’d love to build
Best trait you admire in others:
Ability to get the best out of the people around them
Best overrated virtue:
Is self promotion/ over confidence a virtue?
Best ambition:
I’d quite like to play Moneyball with a football club and win the Champions League