Sports Director/Creative Director
Best pitch presenter you’ve ever seen:
Mark Whelan, Havas
Best sports marketing campaign (that wasn’t yours):
Under Armour Rule Yourself Michael Phelps
Best agency (that isn’t yours):
Best young industry talent:
Alex Groom, Cake (Havas)
Best sporting event attended:
Euro96 England Vs Holland.
Best sporting event on TV:
Liverpool vs Arsenal and that goal….
Best brand ambassador:
Jordan and Nike for sheer longevity and success
Best industry event or conference: Sports Business awards
Best film containing a scene depicting the sports business: Raging Bull.
Best book recommendation:
Sports – Addicted Tony Adams. Non Sport – Paul Arden – Its not how good you are.
Best bar or pub:
The Queens - Crouch End
Afghan Kitchen Islington
Best holiday resort:
Best box set: The Wire
Best influence on your career:
Paul Arden and my Dad
Best dinner companions (min 4, max 6):
Lee Harvey Oswald, Richie Manic, The man in control of Area 51, Barrack Obama, Thierry Henry, Paul Arden
Best job in the sports biz:
Running your own sports agency with a group of brave, creative clients.
Best professional regret:
Not getting into directing younger and bottling out of pulling the wool over the eyes of The Sun newspaper with a fake story on the front page.
Best skill you most covet:
Ability to connect and work with people. It’s the only skill that you can’t do without in the new future of work
Best trait you admire in others:
Believing in your creative vision and never wavering in the face of pressure to change.
Best overrated virtue: Compassion
to do great stuff and be remembered for it.