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Amar Singh

Head of Football Content & Strategy

Best pitch presenter you’ve ever seen:

Barry Hearn- you can’t help admire someone who gets straight to the point.

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THE SPORTS BUSINESS PODCAST

the guest blog

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4 days ago
2 min

A Sports Biz List.......

Nov 19
3 min

Are you listening to your own fans?

Nov 10
1 min

Top 10 Football Club Tweets!

Nov 9
3 min

The world of sport has changed, not just the players on the pitch but for everyone that works in it

Oct 9
3 min

It's Time To "Step Forward"

Sep 30
4 min

Hear that? Sport's Overton Window is on the move

Aug 20
3 min

Sponsors: Stop Being Proud!

Aug 3
3 min

Is there a place for purpose in sponsorship? Maybe. But don’t lose sleep over it.

Jul 15
3 min

"Self-interest drives sports sponsorship"?

Jul 13
2 min

Is Sponsorship ROI an afterthought?

Jul 8
3 min

Rights Holders and the Fan Experience, post-Covid

Jul 7
4 min

A deeper dive in to audio strategy for sports rights holders

Jun 19
3 min

Sport for all should be a fundamental principle of our society, especially for children.

Jun 18
3 min

From Afghanistan to Arsenal: A World of Untold Stories

Jun 5
2 min

Picking a sponsorship based on shared values is "fundamentally flawed".

Jun 3
3 min

The 100 year race to measure everything we do and everything we feel

May 27
7 min

10 GREAT SPORTS DOCUMENTARIES YOU’VE NEVER SEEN

May 27
5 min

Who needs money, how do they get it and what are the implications of where it comes from?

May 14
2 min

Do British sports fans get Michael Jordan and will The Last Dance change that?

May 14
1 min

The digital strategy thread: 8 conversations you need to hear now