Head of Football Content & Strategy

Sponsors: Stop Being Proud!

Is there a place for purpose in sponsorship? Maybe. But don’t lose sleep over it.

"Self-interest drives sports sponsorship"?

Is Sponsorship ROI an afterthought?

Rights Holders and the Fan Experience, post-Covid

A deeper dive in to audio strategy for sports rights holders

Sport for all should be a fundamental principle of our society, especially for children.

From Afghanistan to Arsenal: A World of Untold Stories

Picking a sponsorship based on shared values is "fundamentally flawed".

The 100 year race to measure everything we do and everything we feel

10 GREAT SPORTS DOCUMENTARIES YOU’VE NEVER SEEN

Who needs money, how do they get it and what are the implications of where it comes from?

Do British sports fans get Michael Jordan and will The Last Dance change that?

The digital strategy thread: 8 conversations you need to hear now

"We were a fortnight away from signing contracts and now we had nothing"

Six myths about the impact of the Covid-19 shutdown on the business of sport

Campaign Whiteboard: Castrol

The importance of taking stock

Hope alert! The origin story of those famous Podge lunches

Neill Duffy imagines sports’ future, post-Covid19