Brand Purpose

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Aug 3
3 min

Is there a place for purpose in sponsorship? Maybe. But don’t lose sleep over it.

Jun 19
3 min

Sport for all should be a fundamental principle of our society, especially for children.

Following weeks of tension over school reopening plans the government and unions clashed on Wednesday (17th June), with debate focused on so

Jun 18
3 min

From Afghanistan to Arsenal: A World of Untold Stories

"We want to find real, authentic human stories". Sound familiar? If you are reading this, I am guessing so.

Apr 8
4 min

Neill Duffy imagines sports’ future, post-Covid19

We’ve all done it before. Your computer isn’t doing what it’s supposed to do. You’ve tried everything you can think of, pressed every but...

Feb 28
4 min

Neill Duffy on the evolution of the purpose argument at Global Sports Week

After having spent the last 10 years honing my practice at the intersection of sports, business and purpose, Global Sports Week held in P...

Jan 24
4 min

Is there more to the sponsor-fan relationship than money?

Sponsorship is a machine that seems to just keep on growing. According to IEG, sponsorship spending grew at a rate of about 4-5% every ye...

Nov 26, 2019
2 min

James Masters is right about the power of sport btw

There were eight or nine of us playing keepie uppie; although, the number varied as different men joined, and others drifted off. Some we...

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Amar Singh

Head of Football Content & Strategy

UNOFFICIAL PARTNER

THE SPORTS BUSINESS PODCAST COMPANY