A Sports Biz List.......
Marcus Rashford's free school meals campaign has been one of the truly inspiring stories of 2020. He deserves all the praise and...
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- Oct 9, 2020
- 3 min
It's Time To "Step Forward"
By Lucy Rickett “At a time when the world of sport is changing, I created Step Forward to get more women involved in the wider world of...
- Aug 3, 2020
- 3 min
Is there a place for purpose in sponsorship? Maybe. But don’t lose sleep over it.
Is there a place for purpose in sponsorship? Maybe. But don’t lose sleep over it.
- Jun 19, 2020
- 3 min
Sport for all should be a fundamental principle of our society, especially for children.
Following weeks of tension over school reopening plans the government and unions clashed on Wednesday (17th June), with debate focused on so
- Jun 18, 2020
- 3 min
From Afghanistan to Arsenal: A World of Untold Stories
"We want to find real, authentic human stories". Sound familiar? If you are reading this, I am
guessing so.
- Apr 8, 2020
- 4 min
Neill Duffy imagines sports’ future, post-Covid19
We’ve all done it before. Your computer isn’t doing what it’s supposed to do. You’ve tried everything you can think of, pressed every...
- Feb 28, 2020
- 4 min
Neill Duffy on the evolution of the purpose argument at Global Sports Week
After having spent the last 10 years honing my practice at the intersection of sports, business and purpose, Global Sports Week held in...
- Jan 24, 2020
- 4 min
Is there more to the sponsor-fan relationship than money?
Sponsorship is a machine that seems to just keep on growing. According to IEG, sponsorship spending grew at a rate of about 4-5% every...
- Nov 26, 2019
- 2 min
James Masters is right about the power of sport btw
There were eight or nine of us playing keepie uppie; although, the number varied as different men joined, and others drifted off. Some...