Brand Purpose

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A Sports Biz List.......

Marcus Rashford's free school meals campaign has been one of the truly inspiring stories of 2020. He deserves all the praise and...

It's Time To "Step Forward"

By Lucy Rickett “At a time when the world of sport is changing, I created Step Forward to get more women involved in the wider world of...

Is there a place for purpose in sponsorship? Maybe. But don’t lose sleep over it.

Sport for all should be a fundamental principle of our society, especially for children.

Following weeks of tension over school reopening plans the government and unions clashed on Wednesday (17th June), with debate focused on so

From Afghanistan to Arsenal: A World of Untold Stories

"We want to find real, authentic human stories". Sound familiar? If you are reading this, I am guessing so.

Neill Duffy imagines sports’ future, post-Covid19

We’ve all done it before. Your computer isn’t doing what it’s supposed to do. You’ve tried everything you can think of, pressed every...

Neill Duffy on the evolution of the purpose argument at Global Sports Week

After having spent the last 10 years honing my practice at the intersection of sports, business and purpose, Global Sports Week held in...

Is there more to the sponsor-fan relationship than money?

Sponsorship is a machine that seems to just keep on growing. According to IEG, sponsorship spending grew at a rate of about 4-5% every...

James Masters is right about the power of sport btw

There were eight or nine of us playing keepie uppie; although, the number varied as different men joined, and others drifted off. Some...