Sponsorship

up

My Top 10....

With the end of 2020 just days away, we ask Gary Linke of The Missing Linke to list his favourite new brand partnerships of the year and...

The world of sport has changed, not just the players on the pitch but for everyone that works in it

By Oli Walsh Almost a year since the outbreak, we have all been affected by Coronavirus in different ways. I wanted to share my story...

Sponsors: Stop Being Proud!

By Ian Thompson It’s much used - but is being a ‘proud sponsor’ meaningless and wasteful? At the recent 70th Anniversary GP from...

Is there a place for purpose in sponsorship? Maybe. But don’t lose sleep over it.

"Self-interest drives sports sponsorship"?

By Ian Thompson In many respects, sponsorship has been through a period of boom. Over the last 5 years or so, revenues have grown by...

Is Sponsorship ROI an afterthought?

Sports rights holders continue to come under fire for failing to measure success and show ROI. A 2019 survey by Kantar explored advertisers

The importance of taking stock

The industry press is awash with views on marketing in the time of you know what. Some is useful, but it’s often hard to separate myth...

What Gary Linke learnt from 20 years of doing deals in the sports biz

I’m by no means a high flier, more of a late developer. Sometimes I’m seen as a bit of an underdog and not someone who creates a great...

Is there more to the sponsor-fan relationship than money?

Sponsorship is a machine that seems to just keep on growing. According to IEG, sponsorship spending grew at a rate of about 4-5% every...