Sports Marketing

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My Top 10....

With the end of 2020 just days away, we ask Gary Linke of The Missing Linke to list his favourite new brand partnerships of the year and...

Are you listening to your own fans?

By Sophie Hind Voice technology is exploding and audio listening is booming, creating new channels to deliver new content. Sport is all...

The world of sport has changed, not just the players on the pitch but for everyone that works in it

By Oli Walsh Almost a year since the outbreak, we have all been affected by Coronavirus in different ways. I wanted to share my story...

It's Time To "Step Forward"

By Lucy Rickett “At a time when the world of sport is changing, I created Step Forward to get more women involved in the wider world of...

Sponsors: Stop Being Proud!

By Ian Thompson It’s much used - but is being a ‘proud sponsor’ meaningless and wasteful? At the recent 70th Anniversary GP from...

Is Sponsorship ROI an afterthought?

Sports rights holders continue to come under fire for failing to measure success and show ROI. A 2019 survey by Kantar explored advertisers

From Afghanistan to Arsenal: A World of Untold Stories

"We want to find real, authentic human stories". Sound familiar? If you are reading this, I am guessing so.

The importance of taking stock

The industry press is awash with views on marketing in the time of you know what. Some is useful, but it’s often hard to separate myth...

Is there more to the sponsor-fan relationship than money?

Sponsorship is a machine that seems to just keep on growing. According to IEG, sponsorship spending grew at a rate of about 4-5% every...