Are you listening to your own fans?
By Sophie Hind Voice technology is exploding and audio listening is booming, creating new channels to deliver new content. Sport is all...
UNOFFICIAL PARTNER
THE SPORTS BUSINESS PODCAST
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- Aug 20, 2020
- 3 min
Sponsors: Stop Being Proud!
By Ian Thompson It’s much used - but is being a ‘proud sponsor’ meaningless and wasteful? At the recent 70th Anniversary GP from...
- Aug 3, 2020
- 3 min
Is there a place for purpose in sponsorship? Maybe. But don’t lose sleep over it.
Is there a place for purpose in sponsorship? Maybe. But don’t lose sleep over it.
- Jun 19, 2020
- 3 min
Sport for all should be a fundamental principle of our society, especially for children.
Following weeks of tension over school reopening plans the government and unions clashed on Wednesday (17th June), with debate focused on so
- Apr 17, 2020
- 3 min
The importance of taking stock
The industry press is awash with views on marketing in the time of you know what. Some is useful, but it’s often hard to separate myth...
- Jan 27, 2020
- 6 min
What I learnt from doing 40 podcasts in 40 weeks
The first episode of the Unofficial Partner podcast went live on April 4th last year. It was a one to one conversation between me and...