Nov 19, 20203 minAre you listening to your own fans?By Sophie Hind Voice technology is exploding and audio listening is booming, creating new channels to deliver new content. Sport is all...
Aug 20, 20203 minSponsors: Stop Being Proud! By Ian Thompson It’s much used - but is being a ‘proud sponsor’ meaningless and wasteful? At the recent 70th Anniversary GP from...
Aug 3, 20203 minIs there a place for purpose in sponsorship? Maybe. But don’t lose sleep over it.Is there a place for purpose in sponsorship? Maybe. But don’t lose sleep over it.
Jun 19, 20203 minSport for all should be a fundamental principle of our society, especially for children.Following weeks of tension over school reopening plans the government and unions clashed on Wednesday (17th June), with debate focused on so
Apr 17, 20203 minThe importance of taking stockThe industry press is awash with views on marketing in the time of you know what. Some is useful, but it’s often hard to separate myth...
Jan 27, 20206 minWhat I learnt from doing 40 podcasts in 40 weeksThe first episode of the Unofficial Partner podcast went live on April 4th last year. It was a one to one conversation between me and...