With the end of 2020 just days away, we ask Gary Linke of The Missing Linke to list his favourite new brand partnerships of the year and...

Is there a place for purpose in sponsorship? Maybe. But don’t lose sleep over it.

Sports rights holders continue to come under fire for failing to measure success and show ROI. A 2019 survey by Kantar explored advertisers

I have been genuinely surprised by the positive reaction to my first five lessons from the sports business, especially on LinkedIn and...

I’m by no means a high flier, more of a late developer. Sometimes I’m seen as a bit of an underdog and not someone who creates a great...