We’re so lucky to work in an industry important enough to justify two award shows a week #Blessed. Yet of course, there are dissenters. These professional naysayers dismiss awards ceremonies as cynical, vacuous and self-indulgent affairs that betray a deep insecurity as to the real value of sports marketing to affect change in people’s lives. But these poopers completely miss the point. Awards are exactly what attract the most creative and hard-working people to the business