James Masters on Three's Lionesses blunder In 2018, mobile telco Three had a cheeky Men’s World Cup ambush idea. On sites around the UK they rebranded store fronts with three lion emojis. Three Lions. Nice. Fast forward to 2019 and Three were looking to replicate the idea. The issue with the lion emoji, however, is that it’s very much a maned male. Where some might have seen a problem, Three saw an opportunity to reimagine the campaign and land some purpose-driven marketing t

It's taken too long, but analysis of female representation across mainstream media hints at progress. By Chris Hurst It was a summer that promised the most high-profile events ever in women’s sport and there was a real commitment from media to make it count.  BBC Sport proclaimed that it would ‘#changethegame” in its coverage of women’s sport and the Telegraph declared it would ‘Address the under-representation of women’s sport through increased editorial coverage in digital