Thought # 1: The four most important revenue streams for sports teams and leagues are driven by a B2B relationship. Any ambition to transform into a D2C business is both challenging and dangerous. Session: How the NBA drove Fan Engagement through innovative OTT Experiences Thought-provoking Panelist: Melissa Brenner (Executive Vice President, Digital Media @ NBA) The U.S. sports leagues have been at the forefront of any direct-to-consumer ambitions among rights owners ever si