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Carina White

Head of Business Affairs & Brand Partnerships

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Best pitch presenter you’ve ever seen:

Chris Brindley MBE – he’s so inspiring when he speaks


Best sports marketing campaign (that wasn’t yours):

This Girl Can


Best agency (that isn’t yours):


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Best young industry talent:

Fadumo Olow (Give Me Sport)


Best sporting event attended:

Taking my Dad to watch his first Arsenal match at The Emirates – he was so happy


Best sporting event on TV:

The World Cup – can’t match the vibe watching this in a pub garden


Best brand ambassador:

Ovie Soko – You can’t help but love him!


Best industry event or conference:

Leaders in Sport

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Best film containing a scene depicting the sports business:



Best book recommendation:

Why I’m No Longer Talking To White People About Race (controversial title but a very good and essential read!)


Best bar or pub:

Anywhere that has Appleton Estate Rum – Or Juvia in Miami. The views are amazing.

Best restaurant:

Armani Amal in

Dubai – get a table on the terrace, beautiful views of the fountain displays and the food is the best Indian food I’ve ever had


Best holiday resort:

I’m Jamaican, so will also choose home. Jamaica!


Best box set:

The Wire

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Best influence on your career:

I can’t choose one but both have been influential in me being where I am today. Rodney Hinds (Sport Editor, The Voice Newspaper) and my sister Charlene White (ITV News)


Best dinner companions (min 4, max 6):

Michelle Obama

Colin Kaepernick


Karen Blackett


Best job in the sports biz:

Whoever designed the new Nike Nigeria national team kit for the 2018 World Cup


Best professional regret:

Not accepting a scholarship to Sylvia Young Theatre School, I could’ve been a Hollywood star darrrling


Best skill you most covet:

To get sh*t done


Best trait you admire in others:

Not suffering from Imposter Syndrome


Best overrated virtue:

Obedience – I’m a rule breaker


Best ambition:

To remember to wash my daughter’s PE kit so we’re not having to dry it on the heaters in the car on the way to school oh and to one day be a CEO.

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