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Caroline Rowland

Founder, Egoli Media (Formerly Founder and CEO of New Moon)

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Best pitch presenter you’ve ever seen

Lord Sebastian Coe

Best sports marketing campaign (that wasn’t yours)  Sport England, This Girl Can

Best agency (that isn’t yours) 

That’s really tough. Great work is really the hero rather than the agency engaged to create it

Best young industry talent – I just have to give a shout out to every one of my young team in the Egoli London Office. They are proving that their generation can take on the world with professionalism, enthusiasm and compassion.

Best sporting event attended  London 2012 Olympic Games

Best sporting event on TV  Wimbledon (also best annual live event!)

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Best industry event or conference


Best film containing a scene depicting the sports business


Best book recommendation Daemon Voices : On Stories and Storytelling by Phillip Pullman

Best bar or pub

Bar is Bulgari, Milan (best Negroni in the world, by some margin), Pub is Bull’s Head in Barnes (excellent organic dog treats!)

Best restaurant

Riva in Barnes

Best holiday resort


Best box set - Billions

Best influence on your career

Being a woman in a male-dominated sector

Best dinner companions (min 4, max 6)  Michael Johnson, Martina Navratilova, Jack Whitehall, Esther Perel and posthumously, Nelson Mandela and Arnold Palmer

Best job in the sports biz


Best professional regret

Not accepting more corporate golf day invitations

Best skill you most covet

Throwing a ball!

Best trait you admire in others Vicissitude (I have a hard time changing my mind once an idea takes hold, but I’m working on that!!)


Best overrated virtue


Best ambition

Paying it forward with the resources to really make a difference

Best brand ambassador

Roger Federer

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