UNOFFICIAL PARTNER
THE SPORTS BUSINESS PODCAST

Charlotte Ellingham
Senior Account Manager


Best pitch presenter you’ve ever seen
Carsten Thode
Best sports marketing campaign (that wasn’t yours)
Heads Together. A very
important campaign particularly with their work in football
Best agency (that isn’t yours)
W&K, Matta. W&K for their inspiring Nike work
and Matta for how they are challenging the status quo.
Best young industry talent
Xenia Hughes at Right Formula. She’s eager to learn
and incredibly tenacious. A young talent who will go far
Best sporting event attended
Women’s Vitality World Cup, watching England
Women play at Lee Valley in front of that crowd that size was a dream come true
Best sporting event on TV
The Olympic Games. It’s one of the few events which
turns everyone into a sport expert, and transcends that moment in time to bring
everyone together



Best brand ambassador
Roger Federer
Best Industry Event or Conference
Sports Industry Awards
Best film containing a scene depicting the sports
Jerry Maguire, ‘Show
me the money!’
Best book recommendation
Open by Andre Agassi

Best pub or bar
Long Bar in Raffles Hotel, Singapore
Best restaurant
Hakkasan in Abu Dhabi
Best holiday resort
Anywhere on the Cote d’Azur
Best box set
The Crown on Netflix but a recent contender is The Last Dance
Best influence on your career
I have been lucky to have some great managers who I have been able to learn from
and have guided me during my career this includes; Jo Robinson, Chris Coles, Adam Shapland, David Gerty and Andy Stone
Best dinner companions (min 4, max 6)
Jennifer Aniston, Duchess of Cambridge,
David Attenborough, Dina Asher-Smith and Mary Berry
Best job in the sports biz
Head of Marketing at the IOC
Best professional regret
We all have them but they only stay as regrets if you
don’t learn from them
Best skill you most covet
Attention to detail and Integrity
Best trait you admire in others
Being able to hold a room
Best overrated virtue
Patience, some have too much and some have too little
Best ambition
To work for/with the IOC
