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Digital sports consultant and board

member of the RFL and the

Women’s Sport Trust


Best influence on your career :

I have been fortunate to work for some incredible bosses who each have influenced my career in positive ways, including Phil French (at the Premier League), Colin Gibson (at the ICC) and Ben Gallop (at BBC Sport)

Best job in the sports biz: 

Working for the BBC Sport on events of national importance, like the Olympic Games or the World Cup.

Best professional regret:

The hours I have had to spend, particularly in the first decade of the 21st century (and even more frustratingly in the second decade of the 21st century), persuading people that digital was important.

Best skill you most covet:

Concise public speaking

 Best trait you admire in others: 

Those who treat everybody, irrespective of their seniority, with the same respect.

Best overrated virtue:

Pride, when it prevents making progressive decision-making

Best ambition:

To encourage greater media coverage and brand investment in women’s sport (which is why I joined the board of the Women’s Sport Trust in 2017).

Best pitch presenter you’ve ever seen:

Steve Bartlett (Social Chain) presents his personal story brilliantly.


Best sports marketing campaign (that wasn’t yours):

I loved the sentiment behind BBC Sport’s #changethegame campaign this summer to promote women's sport

Best agency (that isn’t yours): 

Two Circles

Best young industry talent:

Alex Willis (Wimbledon)

Best sporting event attended:

I was lucky enough to be at the ICC Cricket World Cup final in Lord’s in July – I don’t think I will ever see England win a world title in more dramatic fashion – but, as a big athletics fan, to see Usain Bolt win a 100m gold medal in a world record time at the Beijing Olympics in 2008 was incredible.

Best box set: Friday Night Lights

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Best sporting event on TV:

Although so recent, hard to look further than Ben Stokes’ extraordinary innings in the third Ashes Test match in 2019.

Best brand ambassador:

Serena Williams

Best industry event or conference: Leaders

Best film containing a scene depicting the sports business: 

The final scene in Cool Runnings, as it shows the power of sport to inspire, which is why it is an incredible business to work in.

Best bar or pub:

Piano Bar, Kensington

Best restaurant:  L’Enclume

Best holiday resort: 

Skybeds at the Khwai Private Reserve in Botswana

Best book recommendation: Coming Back To Me by Marcus Trescothick – it made it acceptable to talk about mental health in sport

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