Anna Semens

Head of Insight, Formula E

Best pitch presenter you’ve ever seen: Brad Jansen – purely for quoting MC Hammer with a straight face in a pretty big pitch (we won)

Best sports marketing campaign (that wasn’t yours): Beats by Dre Hear What You Want

Best agency (that isn’t yours): Loads of great agencies, but we’re working with Demain Conseil at the moment and they’ve been awesome

Best young industry talent: Aside from my current team, Charlie Wright and Anna Afolabi are ones to watch

Best sporting event attended: The Great North Run – so much support all the way round the course. (The FIFA World Cup in South Africa was pretty cool too)

Best sporting event on TV: Formula E obviously, closely followed by the Olympics

Best brand ambassador: Danny MacAskill – Red Bull

Best industry event or conference: All the usual ones are great, but in terms of real learnings, I’m part of a cross sport Strategic Insight Group, which is fast becoming my favourite thing 

Best film containing a scene depicting the sports business: Jerry Maguire for the madness, Cool Runnings for the emotion

Best bar or pub: I love The Alex in Wimbledon

Best restaurant: La Merenda in Nice

Best holiday resort: Pongwe, Zanzibar is stunning, but the happiest of times in the South of France

Best box set: I don’t really do box sets, but have just started Killing Eve

Best influence on your career: Paul Downward at Loughborough Uni – supervised my PhD and always pushed me to think differently

Best dinner companions (min 4, max 6): Adam Smith, Pheidippides, Amelia Earhart, Madonna

Best job in the sports biz: Driving the derny for the keirin

Best professional regret: No real regrets, but at the end of uni I could have gone into banking. I should probably have done that then maybe retired into a career in sport business afterwards.

Best skill you most covet: I’d love to be better at coding – so many ideas for apps that I’d love to build 

Best trait you admire in others: Ability to get the best out of the people around them

Best overrated virtue: Is self promotion/ over confidence a virtue? 

Best ambition: I’d quite like to play Moneyball with a football club and win the Champions League 

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