Sports Director/Creative Director
Best pitch presenter you’ve ever seen:
Mark Whelan, Havas
Best sports marketing campaign (that wasn’t yours):
Under Armour Rule Yourself Michael Phelps
Best agency (that isn’t yours): Dark Horses
Best young industry talent: Alex Groom, Cake (Havas)
Best sporting event attended: Euro96 England Vs Holland.
Best sporting event on TV: Liverpool vs Arsenal and that goal….
Best brand ambassador: Jordan and Nike for sheer longevity and success
Best industry event or conference: Sports Business awards
Best film containing a scene depicting the sports business: Raging Bull.
Best book recommendation: Sports – Addicted Tony Adams. Non Sport – Paul Arden – Its not how good you are.
Best bar or pub: The Queens - Crouch End
Best restaurant: Afghan Kitchen Islington
Best holiday resort: Bodrum Peninsula
Best box set: The Wire
Best influence on your career: Paul Arden and my Dad
Best dinner companions (min 4, max 6):
Lee Harvey Oswald, Richie Manic, The man in control of Area 51, Barrack Obama, Thierry Henry, Paul Arden
Best job in the sports biz: Running your own sports agency with a group of brave, creative clients.
Best professional regret: Not getting into directing younger and bottling out of pulling the wool over the eyes of The Sun newspaper with a fake story on the front page.
Best skill you most covet: Ability to connect and work with people. It’s the only skill that you can’t do without in the new future of work
Best trait you admire in others: believing in your creative vision and never wavering in the face of pressure to change.
Best overrated virtue: Compassion
Best ambition: to do great stuff and be rememberd for it.