MURRAY BARNETT

Head of Global Sponsorship and Commercial Partnerships, F1

Best pitch presenter you’ve ever seen: Gabriel Clarke

Best sports marketing campaign (that wasn’t yours): Nike: Just Do it. Honourable mention to long forgotten Adidas Spirit of the Games 1984 Olympic campaign which got me into sports marketing. 

Best agency (that isn’t yours): pass

Best young industry talent: Zarah Al-Kudcy or Michaella Snoeck

Best sporting event attended: So many good ones, all so different – Queens/Super Bowl/Henley/Cheltenham/Monza F1 GP/etc

Best sporting event on TV: Summer Olympic Games

Best brand ambassador: Roger Federer

Best industry event or conference: pass

Best film containing a scene depicting the sports business: Any Given Sunday

Best book recommendation: Any William Boyd or John Niven

Best bar or pub: Camparino, Milan

Best restaurant: River Café, London

Best holiday resort: Costa Rica

Best box set: Mad Men or Band of Brothers

Best influence on your career: George Bodenheimer (ESPN)

Best dinner companions (min 4, max 6): Presume fantasy: David Coulthard (pouring dinks), Des Lynam (obvs), John McEnroe and Olivier Reed

Best job in the sports biz: Sportswriter

Best professional regret: Never participated the Olympics…

Best skill you most covet: encyclopaedic/photographic memory

Head of Global Sponsorship and Commercial Partnerships, F1

Best pitch presenter you’ve ever seen: Gabriel Clarke

Best sports marketing campaign (that wasn’t yours): Nike: Just Do it. Honourable mention to long forgotten Adidas Spirit of the Games 1984 Olympic campaign which got me into sports marketing. 

Best agency (that isn’t yours): pass

Best young industry talent: Zarah Al-Kudcy or Michaella Snoeck

Best sporting event attended: So many good ones, all so different – Queens/Super Bowl/Henley/Cheltenham/Monza F1 GP/etc

Best sporting event on TV: Summer Olympic Games

Best brand ambassador: Roger Federer

Best industry event or conference: pass

Best film containing a scene depicting the sports business: Any Given Sunday

Best book recommendation: Any William Boyd or John Niven

Best bar or pub: Camparino, Milan

Best restaurant: River Café, London

Best holiday resort: Costa Rica

Best box set: Mad Men or Band of Brothers

Best influence on your career: George Bodenheimer (ESPN)

Best dinner companions (min 4, max 6): Presume fantasy: David Coulthard (pouring dinks), Des Lynam (obvs), John McEnroe and Olivier Reed

Best job in the sports biz: Sportswriter

Best professional regret: Never participated the Olympics…

Best skill you most covet: encyclopaedic/photographic memory

Dan Tunna

Senior Global Communications Manager, Discovery Eurosport

Best pitch presenter you’ve ever seen

He hasn’t pitched to me personally, but M&C Saatchi’s Steve Martin always has

me sold when listening to him.

Best sports marketing campaign (that wasn’t yours)

Red Bull Stratos created a truly global moment and harnessed digital as never

before, #ThisGirlCan and Meet the Superhumans were real perception-changers.

Best agency (that isn’t yours)

I’m a big fan of Two Circles data-driven approach and Seven League continue to

produce eye-catching digital strategies, campaigns and activations.

Best young industry talent

Too many good young creative and editorial forces in the industry to choose one.

Best sporting event attended

The 2012 Ryder Cup – one of the greatest sporting comebacks. It will be tough to

beat being inside the ropes at the Miracle at Medinah.

Best sporting event on TV

The Olympic Games – still the greatest show on Earth.

Best brand ambassador

Federer if you want a safe choice. LeBron if challenging the status quo.

Best industry event or conference

Sport Industry Awards for fun, Leaders for insight.

Best film containing a scene depicting the sports business

Moneyball. Tough to take a book for sport geeks to the silver screen but it’s a

definite home run.

Best book recommendation 

Sport: The Winning Mindset: What Sport Can Teach Us About Great Leadership,

by Damian Hughes

Non-Sport: Sapiens (Yuval Noah Harari), because humanity starts here.

Best bar or pub

1 Hotel, Brooklyn Bridge.

Best restaurant

B.O.U.L.O.M, Paris.

Best holiday resort

Sri Lanka. Ella and Talalla the highlights.

Best box set

The Sopranos - just when I thought I was out, they pull me back in.

Best influence on your career

Chris Haynes. Responded to my speculative job application and gave me a start in

the sports industry at Sky. Grateful to James Motley and Julian Sheldon for their

wisdom and guidance at Sky too.

Best dinner companions (min 4, max 6)

Presuming its fantasy and dead or alive…Barack Obama, Steve Jobs, Muhammad

Ali, Ayrton Senna and Jürgen Klopp.

Best job in the sports biz

Chief sports writer at a national/major online.

Best professional regret

Too many to mention but I’ve learnt from every one of them.

Best skill you most covet

Ability to play the piano.

Best trait you admire in others

Humility.

Most overrated virtue

Honesty. Despite what people say, most really don’t like to hear it!

Best ambition

To see Liverpool win the Premier League. So close but yet so far…

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