Georgie Lack

Global PR Manager, Catapult Sports

Best pitch presenter you’ve ever seen: I was lucky enough to see Madonna Badger (from the ad agency Badger and Winter and founder of the #IStandUp campaign) at Cannes Lions in 2016. A very moving presentation that will stay with me forever. 
Best sports marketing campaign (that wasn’t yours): Channel 4's 'We're the Superhumans' for the 2016 Paralympic Games, or Nike's 'Dream Further' Women's World Cup video. 
Best agency (that isn’t yours): Forever in awe of the work that W&K do for Nike. Hope and Glory PR do some great creative work in the lifestyle sport space too. 
Best young industry talent: Katie Wyatt - the women's football reporter at the Telegraph. 
Best sporting event attended: London 2012 Olympics
Best sporting event on TV: The Olympics
Best brand ambassador: Zanna Van Dijk for Adidas. Also not necessarily for a brand, but I really admire Raheem Sterling for speaking out about racism and working alongside Kick it Out to spearhead change. 
Best industry event or conference: Sport Industry Awards
Best film containing a scene depicting the sports business:  Although portraying a negative side of sport, the doping in cycling documentary Icarus is absolutely fascinating. 
Best book recommendation: Sport related - 'Eat Sweat Play' (Anna Kessel). Non sport related - Dolly Alderton's 'Everything I know about love'  - hilarious and essential for anyone in their 20s. 
Best bar or pub:
Gordon's Wine Bar on Embankment 
Best restaurant:
Salt Yard on Goodge Street
Best holiday resort: Maldives
Best box set: Friends
Best influence on your career: I'd have to say my peers, I'm very lucky to have a good group of friends within the sports industry - we've shared each others highs, lows, struggles and celebrations over the years. 
Best dinner companions (min 4, max 6):
Aly Raisman (US gymnast), Emma Thompson, Jessica Ennis Hill, Elizabeth Day (podcast host), Kelly Holmes, Michelle Obama
Best job in the sports biz: Event organiser for Sports Personality of the Year. I imagine it would be very stressful, but very much worth it. 
Best professional regret: No regrets (yet!) 
Best skill you most covet: Constantly in awe of my sports/data scientist colleagues and the intelligence they have to make real changes in the sports performance space. 
Best trait you admire in others: A long attention span! 
Best overrated virtue: Independence 
Best ambition: to work at the Olympics.  

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