MURRAY BARNETT

Head of Global Sponsorship and Commercial Partnerships, F1

Best pitch presenter you’ve ever seen: Gabriel Clarke

Best sports marketing campaign (that wasn’t yours): Nike: Just Do it. Honourable mention to long forgotten Adidas Spirit of the Games 1984 Olympic campaign which got me into sports marketing. 

Best agency (that isn’t yours): pass

Best young industry talent: Zarah Al-Kudcy or Michaella Snoeck

Best sporting event attended: So many good ones, all so different – Queens/Super Bowl/Henley/Cheltenham/Monza F1 GP/etc

Best sporting event on TV: Summer Olympic Games

Best brand ambassador: Roger Federer

Best industry event or conference: pass

Best film containing a scene depicting the sports business: Any Given Sunday

Best book recommendation: Any William Boyd or John Niven

Best bar or pub: Camparino, Milan

Best restaurant: River Café, London

Best holiday resort: Costa Rica

Best box set: Mad Men or Band of Brothers

Best influence on your career: George Bodenheimer (ESPN)

Best dinner companions (min 4, max 6): Presume fantasy: David Coulthard (pouring dinks), Des Lynam (obvs), John McEnroe and Olivier Reed

Best job in the sports biz: Sportswriter

Best professional regret: Never participated the Olympics…

Best skill you most covet: encyclopaedic/photographic memory

Head of Global Sponsorship and Commercial Partnerships, F1

Best pitch presenter you’ve ever seen

 

Radha Balani at thinkBeyond. She effortlessly commands the room, be that 2 people or 200. 

 

Best sports marketing campaign (that wasn’t yours)

 

Tough one as there are so many out there every year. Loved Channel 4’s ‘We’re the Superhumans’ however I was lucky enough to work at Sport England shortly after the launch of ‘This Girl Can’ and saw first-hand the impact the campaign had – so it has to be that.

 

Best agency (that isn’t yours)

 

Ear to the Ground. They have really mastered the relationship between sport and music which shows in their work.

 

Best young industry talent

 

Emma Binch at Infrared. Really accomplished and will be going places in the next few years.

 

Best sporting event attended

 

Champions League Final 2017/18 in Kiev – lucky enough to be perfectly level with Gareth Bale when he scored that overhead kick. Closely followed by the League 1 Playoff Final 2015/16 when Barnsley beat Millwall 3-1.

 

Best sporting event on TV

 

I will always remember watching Euro 96 as a kid and just wishing I was older so could have attended a match. Watching England beat Netherlands was a particular highlight.

 

Best brand ambassador

 

Serena Williams

 

Best industry event or conference

 

That’s an easy one – the BT Sport Industry Awards! Although only ever worked the event, not had the pleasure to be a guest yet.

 

Best film containing a scene depicting the sports business

 

Moneyball – lost count the number of times I have watched this film.

 

Best book recommendation 

 

I don’t read as much as I should, although I just read ‘In a house of Lies’ on holiday and didn’t put it down - a real thriller.

 

Best bar or pub

 

Really depends on the occasion but enjoy my local The Hero of Maida (Maida Vale) for good food and drinks, the Sunday Quiz is always fun too. Also find myself spending a bit too much time watching sport in The Sheaf (London Bridge). 

 

Best restaurant

 

The Three Acres in West Yorkshire. It is in the middle of nowhere and a pain to get to but the food is incredible. 

 

Best holiday resort

 

San Francisco

 

Best box set

 

Walking Dead or Prison Break (although stop at the end of season 2).

 

Best influence on your career

 

Alex Coulson my boss at Sport Industry Group. He was the one who took a chance on me and gave me my first full time job in sport, I have always been very grateful for that. He taught me a lot about working in the sport sector and was happy to throw me in the deep end working on some big projects.  

 

Best dinner companions (min 4, max 6)

 

Tough one – Sir Alex Ferguson, Bruce Lee, Ada Hegerberg, Jon Richardson and Michelle Obama (happy for her to bring a +1). Heston Blumenthal to do the cooking. 

 

Best job in the sports biz

 

Leading a brand’s sponsorship of an Olympic Games.

 

Best professional regret

 

That I didn’t stop being a dentist earlier! I worked as a dentist for about 5 years before changing career to work in the sport, means I have a slightly unusual CV.

 

Best skill you most covet

 

Public speaking. Some people just make standing in front of hundreds of people easy.

 

Best trait you admire in others

 

Honesty

 

Best overrated virtue

 

Prudence. I am not great with my money. 

 

Best ambition

 

To visit all the continents on the globe.

Karthik Ramulu

Sponsorship Communications Manager, DHL

Best pitch presenter you’ve ever seen

Radha Balani at thinkBeyond. She effortlessly commands the room, be that 2 people or 200. 

Best sports marketing campaign (that wasn’t yours)

Tough one as there are so many out there every year. Loved Channel 4’s ‘We’re the Superhumans’ however I was lucky enough to work at Sport England shortly after the launch of ‘This Girl Can’ and saw first-hand the impact the campaign had – so it has to be that.

Best agency (that isn’t yours)

Ear to the Ground. They have really mastered the relationship between sport and music which shows in their work.

Best young industry talent

Emma Binch at Infrared. Really accomplished and will be going places in the next few years.

Best sporting event attended

Champions League Final 2017/18 in Kiev – lucky enough to be perfectly level with Gareth Bale when he scored that overhead kick. Closely followed by the League 1 Playoff Final 2015/16 when Barnsley beat Millwall 3-1.

Best sporting event on TV

I will always remember watching Euro 96 as a kid and just wishing I was older so could have attended a match. Watching England beat Netherlands was a particular highlight.

Best brand ambassador

Serena Williams

Best industry event or conference

That’s an easy one – the BT Sport Industry Awards! Although only ever worked the event, not had the pleasure to be a guest yet.

Best film containing a scene depicting the sports business

Moneyball – lost count the number of times I have watched this film.

Best book recommendation 

I don’t read as much as I should, although I just read ‘In a house of Lies’ on holiday and didn’t put it down - a real thriller.

Best bar or pub

Really depends on the occasion but enjoy my local The Hero of Maida (Maida Vale) for good food and drinks, the Sunday Quiz is always fun too. Also find myself spending a bit too much time watching sport in The Sheaf (London Bridge). 

Best restaurant

The Three Acres in West Yorkshire. It is in the middle of nowhere and a pain to get to but the food is incredible. 

Best holiday resort

San Francisco

Best box set

Walking Dead or Prison Break (although stop at the end of season 2).

Best influence on your career

Alex Coulson my boss at Sport Industry Group. He was the one who took a chance on me and gave me my first full time job in sport, I have always been very grateful for that. He taught me a lot about working in the sport sector and was happy to throw me in the deep end working on some big projects.  

Best dinner companions (min 4, max 6)

Tough one – Sir Alex Ferguson, Bruce Lee, Ada Hegerberg, Jon Richardson and Michelle Obama (happy for her to bring a +1). Heston Blumenthal to do the cooking. 

Best job in the sports biz

Leading a brand’s sponsorship of an Olympic Games.

Best professional regret

That I didn’t stop being a dentist earlier! I worked as a dentist for about 5 years before changing career to work in the sport, means I have a slightly unusual CV.

Best skill you most covet

Public speaking. Some people just make standing in front of hundreds of people easy.

Best trait you admire in others

Honesty

Best overrated virtue

Prudence. I am not great with my money. 

Best ambition

To visit all the continents on the globe.

  • Instagram
  • LinkedIn - White Circle
  • Twitter - White Circle

© Unofficial Partner 2019 London UK

‚Äč