Best pitch presenter you’ve ever seen:

Matthew Freud, just on another level

Best sports marketing campaign (that wasn’t yours):

I loved the idea behind the ‘Dream Crazier’ Nike ad, I just wish Nike had got its house in order before they released it.  For it to be followed by the Alysia Montaño issue around maternity demonstrated that sadly it was no more than a tagline. 

Best agency (that isn’t yours):

Social Chain. I love their approach to agency life.  Completely refreshing and employee focused.  I’m a big fan of agencies outside of the capital too as I think it’s time for less focus on the London bubble. 

Best young industry talent:

I really like Alex Fearn and Charlotte Hugh at Dark Horses.  We haven’t seen a lot of great creative work in women’s sport yet, but I have high hopes for these two.

Best sporting event attended:

Liverpool vs Newcastle at Anfield in 1996.

 

Best sporting event on TV:

Olympics, all day long.

 

Best brand ambassador:

Dina Asher-Smith is just perfect.  I was a young sprinter and apart from Flo-Jo and her epic nails and Merlene Ottey, there weren’t many women to look up to.  I’m so happy now that girls have Dina to aspire to.

Best industry event or conference:

I don’t think I’ve ever attended one without being a bit irritated.  We just haven’t cracked diversity in sport yet.  Still too many egos and it doesn’t feel inclusive. 

Best film containing a scene depicting the sports business:

A League of Their Own – “There’s no crying in baseball!”.  It’s a similar story to what happened to the Dick Kerr Ladies football team in the UK, which led to women’s football being banned for 50 years. I hope someone will make a film out of that.

Best book recommendation:

Midnight in the Garden of Good and Evil.  I struggle with fiction as I always think real life provides better drama.  It’s the perfect non-fiction novel.

 

Best bar or pub:

My local the Freshfield. Jurgen Klopp has been known to pop in for quiz night, which is nice.

 

Best restaurant:

Maray in Liverpool. 

 

Best holiday resort:

My holidays have been ruined forever by the arrival of my two children.  Now it’s early evening discos and mini-golf for me.  I love Copenhagen – I’m a sucker for everything Scandi.

 

Best box set:

Veep

Best influence on your career:

So many, but probably Paul Melody the ex-Creative Director at freud.  He was the first one I think believed in me and made me realise you don’t have to be posh to be successful.

 

Best dinner companions (min 4, max 6):

Living?  Serena Williams, Melinda Gates, Lin Manuel-Miranda, Steve Coogan and Hilary Clinton (be a bit random though I’d probably hide in the kitchen and just listen)

 

Best job in the sports biz:

Gabby Logan’s.  To report on both football and athletics, I am jealous.

 

Best professional regret:

Not being kinder to myself and others.

 

Best skill you most covet:

I would have loved to have been an England Rose so amazing netballing skills.

Best trait you admire in others:

Positivity. It’s easy to be cynical and self-deprecating, especially in the agency world, it’s almost a badge of honour.  But we have to think that the impossible is possible at the moment because so much needs to change.

 

Best overrated virtue:

Pride.  In the marketing industry you can barely go a day without an awards ceremony.  At what point does it become meaningless? There are more important things to spend our time and money on.

 

Best ambition:

That we no longer refer to ‘women’s sport’, it’s just sport.

Laura Weston

Brand and PR Consultant at Glad Communications, Trustee and Board member

at Women’s Sport Trust and Liverpool FC Foundation

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