Michael Broughton

FIFA Senior Business Technology & Investment Strategy Advisor

Best pitch presenter you’ve ever seen: Simon Sinek Ted Talk ‘Start with Why’.

Best sports marketing campaign (that wasn’t yours): Nike – Michael Jordan “Failure”.
Six Nations 2019; Coca Cola; Football League; Red Bull – always!!

Best Agency (that isn't yours): XYZ Live (Brasil).

Best young industry talent: Deepen Parikh, Courtside Ventures.

Best sporting event attended: World Cup Final.

Best sporting event on TV: The Masters.

Best brand ambassador: David Beckham.

Best industry event or conference: Consumer Entertainment Show.

Best film containing a scene depicting the sports business: MoneyBall.

Best book recommendation: Exponential Organisations (Salim Ismail) and Extreme Ownership (Jocko Willink).

Best bar or pub: The Lord Jim (Rio de Janeiro).

Best restaurant: Caraffini, Lower Sloane Street London.

Best holiday resort: Disney World.

Best box set: The Wire / The West Wing.

Best influence on your career: Gary Carey (Diageo) Paul Nolan (Nolan Partners).

Best dinner companions (min 4, max 6): If not my family…Muhammad Ali, Barack Obama, Michael Lewis (moneyball), Bill Simmons (The Ringer), Reid Hoffman (Linkedin), Marc Andreessen (A16z).

Best job in the sports biz: Mine – or CEO Amazon Inc…

Best professional regret: Not winning the bid for the Tote in 2010/11.

Best skill you most covet: Staying Quiet.

Best trait you admire in others: Ability to explain the complicated, simply.

Best overrated virtue: Working Long hours. Go above and beyond but output is not simply measured by input.

Best ambition: Modernising Sports Business.

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