FIFA Senior Business Technology & Investment Strategy Advisor
Best pitch presenter you’ve ever seen: Simon Sinek Ted Talk ‘Start with Why’.
Best sports marketing campaign (that wasn’t yours): Nike – Michael Jordan “Failure”.
Six Nations 2019; Coca Cola; Football League; Red Bull – always!!
Best Agency (that isn't yours): XYZ Live (Brasil).
Best young industry talent: Deepen Parikh, Courtside Ventures.
Best sporting event attended: World Cup Final.
Best sporting event on TV: The Masters.
Best brand ambassador: David Beckham.
Best industry event or conference: Consumer Entertainment Show.
Best film containing a scene depicting the sports business: MoneyBall.
Best book recommendation: Exponential Organisations (Salim Ismail) and Extreme Ownership (Jocko Willink).
Best bar or pub: The Lord Jim (Rio de Janeiro).
Best restaurant: Caraffini, Lower Sloane Street London.
Best holiday resort: Disney World.
Best box set: The Wire / The West Wing.
Best influence on your career: Gary Carey (Diageo) Paul Nolan (Nolan Partners).
Best dinner companions (min 4, max 6): If not my family…Muhammad Ali, Barack Obama, Michael Lewis (moneyball), Bill Simmons (The Ringer), Reid Hoffman (Linkedin), Marc Andreessen (A16z).
Best job in the sports biz: Mine – or CEO Amazon Inc…
Best professional regret: Not winning the bid for the Tote in 2010/11.
Best skill you most covet: Staying Quiet.
Best trait you admire in others: Ability to explain the complicated, simply.
Best overrated virtue: Working Long hours. Go above and beyond but output is not simply measured by input.
Best ambition: Modernising Sports Business.