MURRAY BARNETT

Head of Global Sponsorship and Commercial Partnerships, F1

Best pitch presenter you’ve ever seen: Gabriel Clarke

Best sports marketing campaign (that wasn’t yours): Nike: Just Do it. Honourable mention to long forgotten Adidas Spirit of the Games 1984 Olympic campaign which got me into sports marketing. 

Best agency (that isn’t yours): pass

Best young industry talent: Zarah Al-Kudcy or Michaella Snoeck

Best sporting event attended: So many good ones, all so different – Queens/Super Bowl/Henley/Cheltenham/Monza F1 GP/etc

Best sporting event on TV: Summer Olympic Games

Best brand ambassador: Roger Federer

Best industry event or conference: pass

Best film containing a scene depicting the sports business: Any Given Sunday

Best book recommendation: Any William Boyd or John Niven

Best bar or pub: Camparino, Milan

Best restaurant: River Café, London

Best holiday resort: Costa Rica

Best box set: Mad Men or Band of Brothers

Best influence on your career: George Bodenheimer (ESPN)

Best dinner companions (min 4, max 6): Presume fantasy: David Coulthard (pouring dinks), Des Lynam (obvs), John McEnroe and Olivier Reed

Best job in the sports biz: Sportswriter

Best professional regret: Never participated the Olympics…

Best skill you most covet: encyclopaedic/photographic memory

MURRAY BARNETT

Head of Global Sponsorship and Commercial Partnerships, F1

Best pitch presenter you’ve ever seen: Gabriel Clarke

Best sports marketing campaign (that wasn’t yours): Nike: Just Do it. Honourable mention to long forgotten Adidas Spirit of the Games 1984 Olympic campaign which got me into sports marketing. 

Best agency (that isn’t yours): pass

Best young industry talent: Zarah Al-Kudcy or Michaella Snoeck

Best sporting event attended: So many good ones, all so different – Queens/Super Bowl/Henley/Cheltenham/Monza F1 GP/etc

Best sporting event on TV: Summer Olympic Games

Best brand ambassador: Roger Federer

Best industry event or conference: pass

Best film containing a scene depicting the sports business: Any Given Sunday

Best book recommendation: Any William Boyd or John Niven

Best bar or pub: Camparino, Milan

Best restaurant: River Café, London

Best holiday resort: Costa Rica

Best box set: Mad Men or Band of Brothers

Best influence on your career: George Bodenheimer (ESPN)

Best dinner companions (min 4, max 6): Presume fantasy: David Coulthard (pouring dinks), Des Lynam (obvs), John McEnroe and Olivier Reed

Best job in the sports biz: Sportswriter

Best professional regret: Never participated the Olympics…

Best skill you most covet: encyclopaedic/photographic memory

Nick Beazley

UEFA Strategy Manager

Best pitch presenter you’ve ever seen: Alejandro Agag. Having worked with Formula E at its inception, I’ve been hugely impressed with the progress made in just 5 years

 

Best sports marketing campaign (that wasn’t yours):

Channel 4’s “Superhumans” campaign for the Paralympics

 

Best agency (that isn’t yours): Hard to pick out one. The market is healthy

 

Best young industry talent: I’m always impressed by the people working at Copa90

 

Best sporting event attended: London 2012 Olympics - never seen so many happy people in one place

 

Best sporting event on TV: Toss-up between the Champions League and the Ryder Cup

 

Best brand ambassador: Anthony Joshua

 

Best industry event or conference: Leaders London

 

Best film containing a scene depicting the sports business:

The Four Year Plan - the ultimate fly on the wall documentary

 

Best book recommendation: Seven Deadly Sins by David Walsh

 

Best bar or pub: The Smoking Dog in Lyon

 

Best restaurant: Galvin: La Chapelle

 

Best holiday resort: Sri Lanka has some amazing sights

 

Best box set: Band of Brothers

 

Best influence on your career: My great pal Godfrey McFall who tragically passed away in 2018. He passed on so much good advice when I started out at Oliver & Ohlbaum

 

Best dinner companions (min 4, max 6): Arsène Wenger, Queen ER II, Armando Iannucci, Martin Scorsese, Michelle Obama. And my wife Susie would be rightly cheesed off if she didn’t join too

 

Best job in the sports biz: David Spearing - the steward at Wimbledon in charge of the players’ box. He’s had the best seat in the house for over 20 years

 

Best professional regret: Sounds cliché but I genuinely don’t have one

 

Best skill you most covet: Proficiency in DIY

 

Best trait you admire in others: Humility

 

Best overrated virtue: Always saying what you think

 

Best ambition: To see Arsenal win the Champions League with my kids. We may have to wait a while 

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