Adored Sports & Entertainment

Best pitch presenter you’ve ever seen: Dom Curran and Carsten Thode

Best sports marketing campaign (that wasn’t yours): Nike – Write the Future

Best agency (that isn’t yours): W+K have been churning out brilliant integrated campaigns for Nike across a multitude of sports, athletes and products for decades

Best young industry talent: Being young

Best sporting event attended: 1999 Champions League Final (Treble Heaven)

Best sporting event on TV: Ryder Cup

Best brand ambassador: Ferrero Rocher’s

Best industry event or conference: All the good stuff happens in the pub afterwards

Best film containing a scene depicting the sports business: Cool Runnings

Best book recommendation Four Kings: Leonard, Hagler, Hearns, Duran and the Last Great Era of Boxing – George Kimball

Best bar or pub: The Railway, Hale

Best restaurant: Big fan of Barrafina

Best holiday resort: Mykonos Grand

Best box set: Gomorrah

Best influence on your career: George Best

Best dinner companions (min 4, max 6): Aperitifs, Cigars, Digestifs and Mints

Best job in the sports biz: MD of Sky Sports is a doozy. Although Paul Pogba’s barber can’t be far behind 

Best professional regret: Too many to mention, although calling Karen Earl Keith after a few too many on a company away day was a particular highlight

Best skill you most covet: The ability to function in the morning

Best trait you admire in others: Articulacy

Best overrated virtue: Temperance

Best ambition: To put sport at the heart of health policy

Adored Sports & Entertainment

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