Geewon Yoo.png

Age: 23


Where were you born? South Korea


Describe yourself in three words:

Challenge driven socialite


Which social media platform do you go to first?



When did you first know you wanted to work in sport?

When I volunteered as a finish line crew at a snowboard world cup, which was a test event for Pyeongchang 2018


What’s your dream job?

Sports event organiser


What’s your greatest fear? 

Being judged by my cover

You are given the power to make one change to the Olympics, what would it be?

Post-games streaming rights deal with streaming services - to improve audience access whilst protecting the broadcasters rights during the games.


What mistakes do sports make when they target people like you?

They underestimate the power of representation in promotion. Audience want sport they too can play, an athlete they can relate to and a product that is made to suit them