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Cynthia Mumbo

Founder & CEO

Best pitch presenter you’ve 

ever seen

I loved the pitch from NBA Africa on the Jr NBA initiatives they run in Africa. 


Best sports marketing campaign (that wasn’t yours)

Safaricom brings together thousands of boys and girls from all over Kenya to participate in a

football tournament with the winners going to Spain. It is

in partnership with the La Liga

Best agency (that isn’t yours)

Inter Management Group –

Love the work they’ve done with the First Lady Marathon

in Nairobi that supports maternal health.



Best young industry talent

Amy Wanday, CEO, Africa Sports






Best sporting event attended

NBA Africa Game in South


Best sporting event on TV

World Cup Finals

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Best brand ambassador 

Colin Kapaenick – Stands for

something and connects to people



Best Industry Event or Conference

Leaders in Sport

Best film containing a scene depicting the sports

The Last Dance – powerful.

Best book recommendation

Becoming – Michelle Obama

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Best pub or bar

Dream Village in Nairobi, the local atmosphere and the Congolese live band gets me all the


Best restaurant

Giraffe Manor – Nairobi


Best holiday resort

The Masai Mara, I don’t know anything that beats the wilderbeast migration and waking up to the sound of Lions

Best box set

The Blacklist

Best influence on your career

Baker Magunda, MD Guinness

Nigeria, totally

believed in me and gave me my first opportunity. Kita

Matungulu, Senior Director of Basketball Operations in

NBA Africa gave me my first international opportunity.



Best dinner companions (min 4, max 6)

Eliud Kipchoge

Lebron James

Michelle Obama

Barack Obama

Aliko Dangote

Jack Dorsey

Best job in the sports biz 

Presenter/ Host of the Laureus

World Sports Awards

Best professional regret

Working in the betting industry

Best skill you most covet


Best trait you admire in others 

Being flawlessly organized

Best overrated virtue

Confidence – I would add over


Best ambition 

Seeing my son become independent and seeing the fruits of my labour with regards to sportsbiz in Africa.​

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