UNOFFICIAL PARTNER
THE SPORTS BUSINESS PODCAST
Cynthia Mumbo
Founder & CEO
Best pitch presenter you’ve
ever seen
I loved the pitch from NBA Africa on the Jr NBA initiatives they run in Africa.
Best sports marketing campaign (that wasn’t yours)
Safaricom brings together thousands of boys and girls from all over Kenya to participate in a
football tournament with the winners going to Spain. It is
in partnership with the La Liga
Best agency (that isn’t yours)
Inter Management Group –
Love the work they’ve done with the First Lady Marathon
in Nairobi that supports maternal health.
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Best young industry talent
Amy Wanday, CEO, Africa Sports
Network
Best sporting event attended
NBA Africa Game in South
Africa.
Best sporting event on TV
World Cup Finals
Best brand ambassador
Colin Kapaenick – Stands for
something and connects to people
Best Industry Event or Conference
Leaders in Sport
Best film containing a scene depicting the sports
The Last Dance – powerful.
Best book recommendation
Becoming – Michelle Obama
Best pub or bar
Dream Village in Nairobi, the local atmosphere and the Congolese live band gets me all the
time.
Best restaurant
Giraffe Manor – Nairobi
Best holiday resort
The Masai Mara, I don’t know anything that beats the wilderbeast migration and waking up to the sound of Lions
Best box set
The Blacklist
Best influence on your career
Baker Magunda, MD Guinness
Nigeria, totally
believed in me and gave me my first opportunity. Kita
Matungulu, Senior Director of Basketball Operations in
NBA Africa gave me my first international opportunity.
Best dinner companions (min 4, max 6)
Eliud Kipchoge
Lebron James
Michelle Obama
Barack Obama
Aliko Dangote
Jack Dorsey
Best job in the sports biz
Presenter/ Host of the Laureus
World Sports Awards
Best professional regret
Working in the betting industry
Best skill you most covet
Listening
Best trait you admire in others
Being flawlessly organized
Best overrated virtue
Confidence – I would add over
confidence
Best ambition
Seeing my son become independent and seeing the fruits of my labour with regards to sportsbiz in Africa.
