Best pitch presenter you’ve ever seen

He hasn’t pitched to me personally, but M&C Saatchi’s Steve Martin always has me sold when listening to him.

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Best sports marketing campaign (that wasn’t yours)

Red Bull Stratos created a truly global moment and harnessed digital as never before, #ThisGirlCan and Meet the Superhumans were real perception-changers.

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Best agency (that isn’t yours)

I’m a big fan of Two Circles data-driven approach and Seven League continue to produce eye-catching digital strategies, campaigns and activations.

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Best young industry talent

Too many good young creative and editorial forces in the industry to choose one.

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Best sporting event attended

The 2012 Ryder Cup – one of the greatest sporting comebacks. It will be tough to beat being inside the ropes at the Miracle at Medinah.

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Best sporting event on TV

The Olympic Games – still the greatest show on Earth.

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Best brand ambassador

Federer if you want a safe choice. LeBron if challenging the status quo.

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Best industry event or conference

Sport Industry Awards for fun, Leaders for insight.

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Best film containing a scene depicting the sports business

Moneyball. Tough to take a book for sport geeks to the silver screen but it’s a definite home run.

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Best book recommendation 

Sport: The Winning Mindset: What Sport Can Teach Us About Great Leadership, by Damian Hughes Non-Sport: Sapiens (Yuval Noah Harari), because humanity starts here.

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Best bar or pub

1 Hotel, Brooklyn Bridge.

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Best holiday resort

Sri Lanka. Ella and Talalla the highlights.

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Best box set

The Sopranos - just when I thought I was out, they pull me back in.