Best pitch presenter you’ve ever seen
He hasn’t pitched to me personally, but M&C Saatchi’s Steve Martin always has me sold when listening to him.
Best sports marketing campaign (that wasn’t yours)
Red Bull Stratos created a truly global moment and harnessed digital as never before, #ThisGirlCan and Meet the Superhumans were real perception-changers.
Best agency (that isn’t yours)
I’m a big fan of Two Circles data-driven approach and Seven League continue to produce eye-catching digital strategies, campaigns and activations.
Best young industry talent
Too many good young creative and editorial forces in the industry to choose one.
Best sporting event attended
The 2012 Ryder Cup – one of the greatest sporting comebacks. It will be tough to beat being inside the ropes at the Miracle at Medinah.
Best sporting event on TV
The Olympic Games – still the greatest show on Earth.
Best brand ambassador
Federer if you want a safe choice. LeBron if challenging the status quo.
Best industry event or conference
Sport Industry Awards for fun, Leaders for insight.
Best film containing a scene depicting the sports business
Moneyball. Tough to take a book for sport geeks to the silver screen but it’s a definite home run.
Best book recommendation
Sport: The Winning Mindset: What Sport Can Teach Us About Great Leadership, by Damian Hughes Non-Sport: Sapiens (Yuval Noah Harari), because humanity starts here.
Best bar or pub
1 Hotel, Brooklyn Bridge.
Best holiday resort
Sri Lanka. Ella and Talalla the highlights.
Best box set
The Sopranos - just when I thought I was out, they pull me back in.
Senior Global Communications Manager,
Best restaurant: B.O.U.L.O.M, Paris.
Best influence on your career
Chris Haynes. Responded to my speculative job application and gave me a start in the sports industry at Sky. Grateful to James Motley and Julian Sheldon for their wisdom and guidance at Sky too.
Best dinner companions (min 4, max 6)
Presuming its fantasy and dead or alive…Barack Obama, Steve Jobs, Muhammad Ali, Ayrton Senna and Jürgen Klopp.
Best job in the sports biz
Chief sports writer at a national/major online.
Best professional regret
Too many to mention but I’ve learnt from every one of them.
Best skill you most covet
Ability to play the piano.
Best trait you admire in others: Humility.
Most overrated virtue
Honesty. Despite what people say, most really don’t like to hear it!
To see Liverpool win the Premier League. So close but yet so far…