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Dominic Sacco

Content  Director, British Esports Association

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Best pitch presenter you’ve ever seen:

Kriss Akabusi gave one of the most inspiring motivational talks I’ve witnessed.


Best sports marketing campaign (that wasn’t yours):

The DHL activation with ESL was one to note. This is in esports rather than sports though, I hope that counts.

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Best agency (that isn’t yours):

Code Red Esports.

Best young industry talent

The esports industry is blessed with so much young talent, it wouldn’t be fair for me to pick one over others. Go check out the Esports Awards and UK Esports Awards for some of our top talent.

Best sporting event attended:

I think it has to be watching Arsenal thump Southampton 6-1 at Highbury back in 2003. I can still see Pires curling that ball into the back of the net, I had such a good view of that goal it has stuck with me forever.

Best sporting event on TV:

Anfield ’89. At four years old I didn’t quite realise the game’s significance at the time, but I feel very lucky to have been around to witness it now.


Best brand ambassador:

I think David Beckham has done a lot of good work with UNICEF over the years.


Best industry event or conference:

The Esports Insider Forums are always very insightful and offer great networking opportunities.


Best film containing a scene depicting the sports business:

Does the Football Manager Documentary count?


Best book recommendation:

The Name of the Wind by Patrick Rothfuss is one of the best fantasy novels I’ve read.

Best bar or pub:

I don’t really have one, but it was funny to visit Sugarhut in Brentwood back when The Only Way is Essex was big and watch people visit from around the country to waste their money there.


Best restaurant:

La Toscana in my hometown Billericay.


Best holiday resort:

I haven’t been to many extravagant places, but Long Beach in Mauritius is a highlight.


Best box set:

Heroes was pretty fun when it came out. Shame about the writers’ strike though.

Best skill you most covet:

My honesty. Though it’s also probably one of my weaknesses.


Best trait you admire in others:

To own up to mistakes and learn from them.

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Best influence on your career:

That’s a tough one. I would probably say Stuart Dinsey, who gave me a job at Intent Media. As a former journalist he was understanding and a real inspiration to work with. I would also say my current boss Chester King and British Esports chair Andy Payne OBE have been fantastic mentors for me. When I was growing up, I looked up to Tim Street at Nintendo Official Magazine.


Best dinner companions:

My closest friend, my wife and my parents. I can’t put in random celebrities I haven’t met because what if they turned out to be assholes in person?


Best job in the sports biz:

Premier League social media executives look like they have a lot of fun (but put in a lot of hard work too)!

Best professional regret:

Not setting up a YouTube channel when it first launched – I was very close to doing so. Also, my stubbornness and hot-headedness (specifically as a journalist) has at times burnt bridges. 

Best overrated virtue:

Magnificence is a virtue, right? It treads closely to arrogance, so maybe I’ll go for that one.


Best ambition:

To set up a monthly esports magazine. I had this idea in WH Smiths once when I realised such a thing didn’t exist. But I don’t think it would work, as esports is so digital-led, fans prefer to watch videos than read lengthy articles. My next ambition is to finish the fantasy book I’m writing!

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