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Dylan Holman

Global Sponsorships, Senior Manager

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Best pitch presenter you’ve ever seen:

Conor McGregor and Floyd Mayweather with their multiple fight press conferences around the world. They even had people analysing each event to see who had won the press conference, amazing salesmanship.


Best sports marketing campaign (that wasn’t yours):

The Goodyear blimp has been involved in sports for over forty years and is still discussed today by the general public, not just those in the industry. Remarkable recognition for a tyre company’s marketing stunt.

Best agency (that isn’t yours):

Lots of great agencies around but when appointing an agency, it’s the people rather than the agency name which is most important.

Best young industry talent:

Matt Riches is doing some great work at Lucozade. And I’m sure he’d be pleased I put him in the young category!

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Best sporting event attended:

My most memorable event was going to a UCLA Bruins American Football match and being part of a 90,000-person crowd, to watch university students. I compare that to my time playing hockey at Loughborough University and we may have been lucky to get 10 people and a dog.

Best sporting event on TV:

Rugby Six Nations when watching it in a packed pub with both sets of supporters.

Best brand ambassador:

George Foreman. He’s now more famous for a grill than his boxing.

Best industry event or conference:

Sports Industry Awards is the one everyone wants to win.

Best film containing a scene depicting the sports business:

The Four Year Plan and TV show Sunderland ‘Till I Die are just unbelievable. They perfectly capture the ‘what the …?’ moments – unlike the edited All or Nothing Series.

Best book recommendation:

Having just had twins, I’ve been thinking about ‘Bounce’ which I read a number of years ago. Without being a pushy parent, the dilemma is whether to have them play one sport or a number of sports growing up. Now if I could only remember what Matthew Syed said was best…

Best bar or pub:

The Woodman in Highgate

Best restaurant:

INKO NITO in Soho.

Best holiday resort:

I don’t tend to do too many holiday resorts but in terms of a place, my Australian fiancé will kick me if I don’t say Australia. Melbourne is brilliant or Queensland if you’re wanting a more relaxed time on the beaches.

Best box set:

Love a Louis Theroux documentary or Ballers if I’m wanting a bit of light entertainment.

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Best influence on your career:

My former MD at eToro, Iqbal v. Gandham. He gave me the greatest bit of advice,  “never go into a big meeting not already knowing what decision each person in the room will make.”





Best dinner companions (min 4, max 6):

Joe Rogan to host the evening.

Johnny Wilkinson, Thierry Henry, Peter Crouch, Freddie Flintoff for their stories.

Matthew Syed to give a more thoughtful slant on the evening.

Best job in the sports biz:

Tiger Woods’ caddy during his prime. Steve Williams got to travel the world, be part of the most iconic sporting moments in history and was New Zealand’s richest sports star. Not a bad job.

Best professional regret:

Not going to an Olympics. Maybe there’s still time…I think archery would be the sport I would choose to try and make Paris 2024.

Best skill you most covet:

Art of persuasion

Best trait you admire in others:

Leadership whilst still being liked.

Best ambition:

I want to help get more people playing sports and off their computers/phones etc. (sorry eSports fans).

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