UNOFFICIAL PARTNER
THE SPORTS BUSINESS PODCAST
Freddie Sassoon
Senior Marketing Manager, England Men’s and Lionesses, The FA
Best pitch presenter you’ve ever seen:
James Kirkham, Copa 90
Best sports marketing campaign (that wasn’t yours):
Nike: Secret Tournament
Best agency (that isn’t yours):
Wieden + Kennedy
Best young industry talent:
Alex Groom (when he was young). Oh and Lee Warner.
Best sporting event attended:
Super Bowl in New York.
Best sporting event on TV:
The Olympic Games
Best brand ambassador:
Kenny Powers for K Swiss
Best industry event or conference:
Sport Industry Awards
Best film containing a scene depicting the sports business:
Goal II: Living the Dream. Still can’t believe it went straight to DVD.
Best book recommendation:
Fever Pitch, Nick Hornby.
It’s not how good you are, it’s how good you want to be, Paul Arden.
Best bar or pub:
Pig & Butcher, Islington
Best restaurant:
Trullo on Highbury Corner. Or Meat Liquor when the stars align.
Best holiday resort:
Menorca. Or anywhere in southern Italy.
Best box set:
Lost
Best influence on your career:
Gary Fenton, Aussie media chief. Gave me my first break in the sports world at the 2006 Commonwealth Games. Hooked since.
Best dinner companions (min 4, max 6):
Ian Wright, Dina Asher-Smith, Jodie Comer, Robbie Williams, Emmanuel Eboue.
Best job in the sports biz:
Being an Honorary Steward at Wimbledon
Best professional regret:
Sneaking into Harry Styles’ hotel room with the London 2012 torch and having a photo with all of 1D. Only to discover the photo never actually ‘took’.
Best skill you most covet:
Staying calm
Best trait you admire in others:
Creativity
Best overrated virtue:
Satisfaction
Best ambition:
To live long enough to see England win a major football tournament. Next year at Wembley would be nice.