Global PR Manager, Catapult Sports
Best pitch presenter you’ve ever seen:
I was lucky enough to see Madonna Badger (from the ad agency Badger and Winter and founder of the #IStandUp campaign) at Cannes Lions in 2016. A very moving presentation that will stay with me forever.
Best sports marketing campaign (that wasn’t yours):
Channel 4's 'We're the Superhumans' for the 2016 Paralympic Games, or Nike's 'Dream Further' Women's World Cup video.
Best agency (that isn’t yours): Forever in awe of the work that W&K do for Nike. Hope and Glory PR do some great creative work in the lifestyle sport space too.
Best young industry talent:
Katie Wyatt - the women's football reporter at the Telegraph.
Best sporting event attended: London 2012 Olympics
Best sporting event on TV: The Olympics
Best brand ambassador:
Zanna Van Dijk for Adidas. Also not necessarily for a brand, but I really admire Raheem Sterling for speaking out about racism and working alongside Kick it Out to spearhead change.
Best industry event or conference: Sport Industry Awards
Best film containing a scene depicting the sports business:
Although portraying a negative side of sport, the doping in cycling documentary Icarus is absolutely fascinating.
Best book recommendation:
Sport related - 'Eat Sweat Play' (Anna Kessel). Non sport related - Dolly Alderton's 'Everything I know about love' - hilarious and essential for anyone in their 20s.
Best bar or pub: Gordon's Wine Bar on Embankment
Best restaurant: Salt Yard on Goodge Street
Best holiday resort: Maldives
Best influence on your career:
I'd have to say my peers, I'm very lucky to have a good group of friends within the sports industry - we've shared each others highs, lows, struggles and celebrations over the years.
Best box set: Friends
Best dinner companions (min 4, max 6):
Aly Raisman (US gymnast), Emma Thompson, Jessica Ennis Hill, Elizabeth Day (podcast host), Kelly Holmes, Michelle Obama
Best job in the sports biz:
Event organiser for Sports Personality of the Year. I imagine it would be very stressful, but very much worth it.
Best professional regret: No regrets (yet!)
Best skill you most covet:
Constantly in awe of my sports/data scientist colleagues and the intelligence they have to make real changes in the sports performance space.
Best trait you admire in others: A long attention span!
Best overrated virtue: Independence
Best ambition: To work at the Olympics.