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Jack Jones

Sports and Media Partner

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Best pitch presenter you’ve ever seen: Steve Martin of M&C Saatchi is very polished.

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Best agency (that isn’t yours):

So much talent here – Dark horses, M&C, Matta, Two Circles, Octagon, but if I had to pick one it would be The Goat Agency who are constantly innovating.      

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Best young industry talent:

Georgie Hodge – head of women’s football at Base Soccer Agency, who is making a name for herself in the women’s game and one to keep an eye on.

Best sporting event attended: Calzaghe vs Kessler at Cardiff’s Millennium Stadium (2007).  

Best dinner companions (min 4, max 6):

Arsene Wenger, Mohamed Ali, Ridley Scott, Dennis Bergkamp, Yvon Chouinard, Ricky Gervais.


Best sporting event on TV: The Olympic Games.  

Best restaurant:  La Cucina (Corfu).

Best brand ambassador:  Serena Williams.

Best industry event or conference: The Digital Sport Club.

Best holiday resort:

The Greek island of Paxos. I got married there. 

Best box set:

The Wire, hands down.

Best skill you most covet: Patience.

Best trait you admire in others: Curiosity.

Best overrated virtue: Talking one’s mind (usually after several alcoholic beverages).

Best ambition:

To ride the derny at the Olympics.

Best influence on your career: There have been many but notably my parents, who encouraged my love of sport from a young age, and would put up with my tears when Arsenal lost (which happened often…).  

Best sports marketing campaign (that wasn’t yours): As a young obsessive Arsenal fan, Nike’s ‘Kick It’ TV ad (1992) by Simons Palmer Denton Clemmow and Johnson featuring Ian Wright and A Tribe Called Quest struck a chord with me, and got me to buy Nike football boots instead of Adidas. The Formula 1 rebrand under Liberty Media working with W&K was essential in opening up the sport to a new target audience and demographic.  

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Best book recommendation: Non-sport, anything from Elmore Leonard (the Dickens of Detroit).  Sport, Shoe Dog by Phil Knight.

Best film containing a scene depicting the sports business: MoneyBall.

Best bar or pub: The Wrestlers pub (Highgate) knows how to do lock-ins.

Best job in the sports biz:

The eye-catching individual who rides the derny in the keirin race. It looks like they’ve taken a wrong turn on their commute, but a high pressure gig.    

Best professional regret: I think we all have them, and although a bit cliché, most of the time it’s about trying to learn from them. There's a good Japanese saying for this Shikata ga nai. “There’s nothing to be done so move on”. Easier said than done.

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