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Merrick Haydon

Managing Director, rEvolution

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Best pitch presenter you’ve ever seen Paul Barber (currently Chief Executive and Deputy Chairman at Brighton & Hove Albion FC)

Best sports marketing campaign (that wasn’t yours)

MasterCard and its “Priceless” campaign that has stood the test of time and been used across the world

Best agency (that isn’t yours)

Earnie – design & creative

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Best young industry talent 

Jack Hamshaw, Business Development Manager at Envision Virgin Racing Formula E Team

Best sporting event attended

Rugby World Cup Final 2015

Best sporting event on TV

Olympics (Steve Redgrave 5th gold in Sydney 2000 and Usain Bolt 100m Final Rio 2016)

Best brand ambassador  Roger Federer & Rolex


Best industry event or conference

Leaders London


Best film containing a scene depicting the sports business

Al Pacino's “Inch By Inch” from Any Given Sunday

Best book recommendation

John Grisham, The Partner

Best bar or pub

Dean Street Townhouse bar, Soho; a mean Bloody Mary!

Best restaurant

Blues Restaurant, Camps Bay, Cape Town

Best holiday resort  ClubMed Kanu, Maldives or Banff, Canada for skiing

Best box set

The British & Irish Lions Tours

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Best influence on your career

Rod Kohler

Best dinner companions (min 4, max 6)

Eddie Izzard, Dan Carter, Denzel Washington and Abraham Lincoln

Best job in the sports biz

Head of Communications, NZL All Blacks

Best professional regret

Not being even more ambitious

Best skill you most covet


Best trait you admire in others


Best overrated virtue

Size; in an agency context of headcount, turnover, client roster.

Best ambition

Always follow your dreams and think big

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