MICHAEL BROUGHTON
FIFA Senior Business Technology & Investment Strategy Advisor
Best pitch presenter you’ve ever seen:
Simon Sinek Ted Talk ‘Start with Why’.
Best sports marketing campaign (that wasn’t yours):
Nike – Michael Jordan “Failure”.
Six Nations 2019; Coca Cola; Football League; Red Bull – always!!
Best Agency (that isn't yours):
XYZ Live (Brasil).
Best young industry talent:
Deepen Parikh, Courtside Ventures.
Best sporting event attended:
World Cup Final.
Best sporting event on TV:
The Masters.
Best brand ambassador:
David Beckham.
Best industry event or conference:
Consumer Entertainment Show.
Best film containing a scene depicting the sports business: MoneyBall.
Best book recommendation:
Exponential Organisations (Salim Ismail) and Extreme Ownership (Jocko Willink).
Best bar or pub:
The Lord Jim (Rio de Janeiro).
Best restaurant:
Caraffini, Lower Sloane Street London.
Best holiday resort: Disney World.
Best influence on your career:
Gary Carey (Diageo) Paul Nolan (Nolan Partners).
Best box set: The Wire / The West Wing.
Best dinner companions (min 4, max 6): If not my family…Muhammad Ali, Barack Obama, Michael Lewis (moneyball), Bill Simmons (The Ringer), Reid Hoffman (Linkedin), Marc Andreessen (A16z).
Best job in the sports biz:
Mine – or CEO Amazon Inc…
Best professional regret:
Not winning the bid for the Tote in 2010/11.
Best skill you most covet: Staying Quiet.
Best trait you admire in others:
Ability to explain the complicated, simply.
Best overrated virtue:
Working Long hours. Go above and beyond but output is not simply measured by input.
Best ambition: Modernising Sports Business.