FIFA Senior Business Technology & Investment Strategy Advisor

Best pitch presenter you’ve ever seen: 

Simon Sinek Ted Talk ‘Start with Why’.


Best sports marketing campaign (that wasn’t yours): 

Nike – Michael Jordan “Failure”.
Six Nations 2019; Coca Cola; Football League; Red Bull – always!!

Best Agency (that isn't yours):

XYZ Live (Brasil).


Best young industry talent: 

Deepen Parikh, Courtside Ventures.

Best sporting event attended: 

World Cup Final.

Best sporting event on TV: 

The Masters.

Best brand ambassador: 

David Beckham.


Best industry event or conference: 

Consumer Entertainment Show.


Best film containing a scene depicting the sports business: MoneyBall.

Best book recommendation: 

Exponential Organisations (Salim Ismail) and Extreme Ownership (Jocko Willink).

Best bar or pub: 

The Lord Jim (Rio de Janeiro).

Best restaurant: 

Caraffini, Lower Sloane Street London.

Best holiday resort: Disney World.

Best influence on your career: 

Gary Carey (Diageo) Paul Nolan (Nolan Partners).


Best box set: The Wire / The West Wing.

Best dinner companions (min 4, max 6): If not my family…Muhammad Ali, Barack Obama, Michael Lewis (moneyball), Bill Simmons (The Ringer), Reid Hoffman (Linkedin), Marc Andreessen (A16z).

Best job in the sports biz: 

Mine – or CEO Amazon Inc…

Best professional regret: 

Not winning the bid for the Tote in 2010/11.

Best skill you most covet: Staying Quiet.

Best trait you admire in others: 

Ability to explain the complicated, simply.


Best overrated virtue: 

Working Long hours. Go above and beyond but output is not simply measured by input.

Best ambition: Modernising Sports Business.