MURRAY BARNETT

Head of Global Sponsorship and Commercial Partnerships, F1

Best box set: Mad Men or Band of Brothers

Best influence on your career: George Bodenheimer (ESPN)

Best dinner companions (min 4, max 6):

Presume fantasy: David Coulthard (pouring dinks), Des Lynam (obvs), John McEnroe and Olivier Reed

Best job in the sports biz: Sportswriter

Best professional regret: Never participated the Olympics…

Best skill you most covet: encyclopaedic/photographic memory

Best pitch presenter you’ve ever seen:

Gabriel Clarke

Best sports marketing campaign (that wasn’t yours):

Nike: Just Do it. Honourable mention to long forgotten Adidas Spirit of the Games 1984 Olympic campaign which got me into sports marketing.

Best agency (that isn’t yours): pass

Best young industry talent:

Zarah Al-Kudcy or Michaella Snoeck

Best sporting event attended:

So many good ones, all so different – Queens/Super Bowl/Henley/Cheltenham/Monza F1 GP/etc

Best sporting event on TV: Summer Olympic Games

Best brand ambassador: Roger Federer

Best industry event or conference: pass

Best film containing a scene depicting the sports business:

Any Given Sunday

Best book recommendation:

Any William Boyd or John Niven

Best bar or pub: Camparino, Milan

Best restaurant: River Café, London

Best holiday resort: Costa Rica