UNOFFICIAL PARTNER
THE SPORTS BUSINESS PODCAST

MURRAY BARNETT
Head of Global Sponsorship and Commercial Partnerships, F1

Best box set: Mad Men or Band of Brothers
Best influence on your career: George Bodenheimer (ESPN)
Best dinner companions (min 4, max 6):
Presume fantasy: David Coulthard (pouring dinks), Des Lynam (obvs), John McEnroe and Olivier Reed
Best job in the sports biz: Sportswriter
Best professional regret: Never participated the Olympics…
Best skill you most covet: encyclopaedic/photographic memory
Best pitch presenter you’ve ever seen:
Gabriel Clarke
Best sports marketing campaign (that wasn’t yours):
Nike: Just Do it. Honourable mention to long forgotten Adidas Spirit of the Games 1984 Olympic campaign which got me into sports marketing.
Best agency (that isn’t yours): pass
Best young industry talent:
Zarah Al-Kudcy or Michaella Snoeck
Best sporting event attended:
So many good ones, all so different – Queens/Super Bowl/Henley/Cheltenham/Monza F1 GP/etc
Best sporting event on TV: Summer Olympic Games
Best brand ambassador: Roger Federer
Best industry event or conference: pass
Best film containing a scene depicting the sports business:
Any Given Sunday
Best book recommendation:
Any William Boyd or John Niven
Best bar or pub: Camparino, Milan
Best restaurant: River Café, London
Best holiday resort: Costa Rica