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Senior Sales Manager,

Global Partnerships, AEG

Best pitch presenter you’ve ever seen:

Jo Warnes, Octagon

Best sports marketing campaign (that wasn’t yours):

BA’s 2012 London Olympics ‘Don’t Fly’ campaign 

Best agency (that isn’t yours):


Best young industry talent:

Craig Mitch (The face of The FA’s Lions’ Den)

Best sporting event attended:

Rugby World Cup Final 2015

Best sporting event on TV:

Olympic Games - 4x100m Relay  

Best brand ambassador:

Roger Federer

Best film containing a scene depicting the sports business: Seabiscuit 

Best book recommendation: Kane & Abel, Jeffery Archer 

Best bar or pub:

The Cutty Sark, Greenwich

Best restaurant:

Outlaw’s Fish Kitchen, Port Isaac 

Best holiday resort: Val Thorens, Hotel Pashmina 

Best influence on your career: Richard Ames, The FA 

Best dinner companions:

Usain Bolt, David Attenborough, Hans Zimmer, Serena Williams, Kate Adie & Barack Obama


Best box set: 24

Best job in the sports biz:

Sports Personality of the Year host – you meet everyone! 

Best professional regret: No regrets

Best skill you most covet: Stupidly organised  

Best trait you admire in others: Patience 

Best overrated virtue: Assertiveness

Best ambition: To retire early! 

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