Director of Fan Intelligence
Best pitch presenter you’ve ever seen: Bruce Buffer obviously! In marketing Steve Smith.
Best agency (that isn’t yours):
Best young industry talent:
Trent Alexander-Arnold – does he count?
Best sporting event attended: Champions League Final 2018
Best sporting event on TV: Champions League Final 2005
Best brand ambassador:
Alex Oxlade-Chamberlain, easy to work with, loved across so many fan segments & demographics, comes across brilliantly in everything, plays for the best club I the world. Outstanding. Similarly, Anthony Joshua.
Best industry event or conference: Sports Industry Awards, great craic, great networking and run by a great bunch.
Best book recommendation: The Rap Year Book. It’s like a journey through my childhood on the mean streets of…. rural Ireland….
Best film containing a scene depicting the sports business:
As an insight guy – Moneyball is full of scenes I love, where insight wins.
Best bar or pub:
Peadar O'Donnells, Derry
Best restaurant: Probably Nando’s, Euston Station, it’s not very good, but deserves a nod purely for frequency of visits.
Best holiday resort:
The entire west coast of Ireland, everyone needs to go there at least once. Not at the same time though.
Best box set:
Revisionist History by Malcolm Gladwell. It’s a podcast technically but it is a fantastic way to fritter away hours and you don’t have to do it sat on a sofa.
Best influence on your:
career – my Ma & Da
Best dinner companions (min 4, max 6): Alan Partridge. And therefore it would also have to include Jesus Christ, Margaret Thatcher, Dennis Thatcher, Carol Thatcher and Mark Thatcher.
Best sports marketing campaign (that wasn’t yours):
Game Before the Game, Beats by Dre 2014. What a piece of film.
Best professional regret: Quitting swimming when I did.
Best skill you most covet: a strong orator
Best trait you admire in others: loyalty
Best overrated virtue: contentment.
perfect game, ten pin bowling. One day.