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Director of Fan Intelligence

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Best pitch presenter you’ve ever seen: Bruce Buffer obviously! In marketing Steve Smith.

Best agency (that isn’t yours):


Best young industry talent:

Trent Alexander-Arnold – does he count?

Best sporting event attended: Champions League Final 2018

Best sporting event on TV:  Champions League Final 2005

Best brand ambassador:

Alex Oxlade-Chamberlain, easy to work with, loved across so many fan segments & demographics, comes across brilliantly in everything, plays for the best club I the world. Outstanding. Similarly, Anthony Joshua.

Best industry event or conference:  Sports Industry Awards, great craic, great networking and run by a great bunch.

Best book recommendation: The Rap Year Book. It’s like a journey through my childhood on the mean streets of…. rural Ireland….



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Best film containing a scene depicting the sports business:

As an insight guy – Moneyball is full of scenes I love, where insight wins.

Best bar or pub:

Peadar O'Donnells, Derry

Best restaurant: Probably Nando’s, Euston Station, it’s not very good, but deserves a nod purely for frequency of visits.

Best holiday resort:

The entire west coast of Ireland, everyone needs to go there at least once. Not at the same time though.

Best box set:

Revisionist History by Malcolm Gladwell. It’s a podcast technically but it is a fantastic way to fritter away hours and you don’t have to do it sat on a sofa.

Best influence on your:

career – my Ma & Da

Best dinner companions (min 4, max 6): Alan Partridge. And therefore it would also have to include Jesus Christ, Margaret Thatcher, Dennis Thatcher, Carol Thatcher and Mark Thatcher.

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Best sports marketing campaign (that wasn’t yours):

Game Before the Game, Beats by Dre 2014. What a piece of film.

Best job in the sports biz:  








Best professional regret:  Quitting swimming when I did.

Best skill you most covet: a strong orator

Best trait you admire in others:  loyalty

Best overrated virtue:  contentment.

Best ambition: 

perfect game, ten pin bowling. One day.

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