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Paul Goodmaker

Head of Global Sponsorship & Events at Castrol

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Best pitch presenter you’ve ever seen:

Guy Tremlett from experiential agency Set Creative. Not only brilliant at providing creative and inspiring ideas that meet the brief, but the way Guy pitches those ideas in terms of presentation structure, stimulating visuals and reassurance that they can be delivered on time and on budget is second to none.

Best sports marketing campaign (that wasn’t yours): P&G “Thank You Mom”

Best agency (that isn’t yours):

Frank PR, I love a lot of their work as it catches attention and gets people talking

Best sporting event attended:

Hard to choose between the FIFA World Cups in South Africa and Germany as each was so memorable in its own way. It was a privilege to have worked on them.

Best sporting event on TV:

Ryder Cup. I’m not even a golf fan but that event and how it is broadcast always has me hooked.

Best brand ambassador:

David Beckham was a Castrol brand ambassador back in 2002 and had a huge impact on the growth of the brand in our Asia-Pacific region. Customers and consumers still recall the partnership today and the stories from his journey round the football stadium in Vietnam are legendary.


Best industry event or conference:

Sport Industry Awards

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Best film containing a scene depicting the sports business:

“Eddie the Eagle” when the officials keep changing the rules to try and prevent him from qualifying for the Winter Olympics. I can remember plenty of times throughout my career when people have said “you can’t do that” for no good reason, but as Eddie proved, if you are determined you can always find a way through to achieve what you want. More recently, the Netflix F1 series was excellent at giving fans behind the scenes access into the sport – and Castrol got some fantastic exposure too.

Best book recommendation:

Really enjoyed reading “The Everything Store: Jeff Bezos and the Age of Amazon” recently and fascinating to read about their ethos and customer focus.

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Best bar or pub:

Anywhere with a view of the ocean where you can sit back and relax

Best restaurant:

Recently back from Tokyo and there were so many amazing restaurants there it’s impossible to choose one

Best holiday resort:

Maldives, simply perfect

Best box set: Breaking Bad

Best influence on your career: Toby Hester, gave me my first job in sponsorship at T-Mobile and taught me so much both in terms of what to do and what NOT to do!

Best dinner companions (min 4, max 6): Jeff Bezos, Alejandro Agag, Bjork, Tim Peake, Micheal McIntyre.


Best job in the sports biz:  President of FIFA, an opportunity to set the vision for the greatest sport in the world, and most important you can get a ticket to any game you want. 

Best professional regret:

Not being more involved in London 2012, which looking back now was such a wonderful time in the UK. Castrol’s parent company BP was a sponsor, but I would have loved to have worked more closely on it.  

Best skill you most covet:

Being able to focus on conference calls without getting distracted.

Best trait you admire in others: Being able to hold a room when presenting.

Best overrated virtue:

Patience, move quickly and get more done.

Best ambition:

To see Spurs win the Premier League or Champions League, not fussy which comes first

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