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Adored Sports & Entertainment

Best pitch presenter you’ve ever seen: 

Dom Curran and Carsten Thode

Best sports marketing campaign (that wasn’t yours): 

Nike – Write the Future

Best agency (that isn’t yours): 

W+K have been churning out brilliant integrated campaigns for Nike across a multitude of sports, athletes and products for decades

Best young industry talent: 

Being young

Best sporting event attended: 

1999 Champions League Final (Treble Heaven)

Best sporting event on TV: 

Ryder Cup

Best brand ambassador: 

Ferrero Rocher’s


Best industry event or conference: 

All the good stuff happens in the pub afterwards

Best film containing a scene depicting the sports business: 

Cool Runnings

Best book recommendation Four Kings:

Leonard, Hagler, Hearns, Duran and the Last Great Era of Boxing – George Kimball

Best bar or pub: 

The Railway, Hale

Best restaurant: 

Big fan of Barrafina

Best holiday resort: 

Mykonos Grand

Best box set: 



Best influence on your career: 

George Best

Best dinner companions (min 4, max 6): 

Aperitifs, Cigars, Digestifs and Mints


Best job in the sports biz: 

MD of Sky Sports is a doozy. Although Paul Pogba’s barber can’t be far behind 

Best professional regret: 

Too many to mention, although calling Karen Earl Keith after a few too many on a company away day was a particular highlight

Best skill you most covet:

The ability to function in the morning

Best trait you admire in others: 


Best overrated virtue:



Best ambition: 

To put sport at the heart of health policy

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