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Matt Gentry

Andy Murray’s Agent / Co-founder of 77 Sports Management

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Best sports marketing campaign (that wasn’t yours):

Red Bull Stratosphere Jump was memorable and generated so much global interest, although the recent Kiyan Prince Foundation x EA Sports campaign was impactful and important

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Best agency (that isn’t yours):

Two Circles. Good people and an agency with clear direction and data at the heart of their proposition.

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Best sporting event attended:

Darts World Championship every year, thank you Matt Porter (see pic)

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Best sporting event on TV:

Olympics still holds that magic

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Best brand ambassador:

Anyone who cares a lot about the brand / product / service they are working with – authenticity is the key.

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Best industry event or conference:

Leaders, but I’m a big fan of Sports Podge

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Best film containing a scene depicting the sports business:

Jerry Maguire

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Best book recommendation:

I’ve just started Powerhouse, the book on CAA, will let you know

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Best bar or pub:

Employees Only, purely for the Espresso Martinis

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Best restaurant:

Nobu

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Best holiday resort:

Balearic Islands, great beaches, perfect temperature and very child-friendly

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Best box set:

Tough, Sopranos or Game of Thrones (this question took the most amount of time to answer).

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Best influence on your career:

Andy Sutherden and Steve Bradley at Hill & Knowlton, Simon Fuller, Robert Dodds and Simon Oliveira at XIX Entertainment – lots of good people!

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Best dinner companions (min 4, max 6):

Muhammad Ali, David Mitchell, Barak Obama, Sir David Attenborough, Greta Thunberg and Nelson Mandela....I’d be there just taking notes.

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Best job in the sports biz:

I love my job, being able to work with athletes, brands and events, but otherwise, something that involves watching Tottenham Hotspur (appreciate this answer may draw some derision)

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Best professional regret:

Best professional regret – Wish I had learnt an additional language (still time I guess)

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Best skill you most covet:

Mentoring. It’s something I try to incorporate given it’s important, but it’s not easy given time pressures.

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Best trait you admire in others:

People who are self-starters, and you can often tell quite quickly. The ability to work on your own initiative and the determination to get things done, especially when things don’t go as planned.

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Best overrated virtue:

Patience, I say that being someone who is fairly impatient

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Best ambition:

To keep learning and improving. You are in trouble when you stop.

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