top of page
thats an unofficial pb for_edited.png

Becca Derrick

Global Business Director, Fifty Digital / Founder at SportAZ

landscape-placeholder
Best pitch presenter you’ve ever seen:

Zanna Wharfe (Fifty Digital). Clear, factual, friendly and collaborative.

square-placeholder
Best sports marketing campaign (that wasn’t yours)

Sport England’s “This Girl Can”. I don’t know if we’ll ever see another campaign have such a monumental effect on women in England.

square-placeholder
Best agency (that isn’t yours):

Two Circles, they’ve carved out such an ownable space and everyone continues to want a piece of the pie

square-placeholder
Best young industry talent:

Emily Price, Art Director at Landor & Fitch. One of the greatest creative minds I have come across. Her work across re-defining the grassroots football experience and the stadium hospitality experience was nothing
short of genius

square-placeholder
Best sporting event attended:

Hmm, probably the Wimbledon Men’s Semi-finals, July 4 th 2014. I got to seeDjokovic and Federer, two of the best players in the sports history. We were front row, centre, watching these guys in their prime. There’s nothing like it

square-placeholder
Best sporting event on TV:

Rugby World Cup 2011. The greatest team of all time (All Blacks), bringing it home, on home soil. Three fly-halves injured, the tightest win in history, brilliant haka response from the French. Our only try from none other than Tony Woodcock. Stephen Donald becomes a national hero. The atmosphere in Auckland (my hometown) was like nothing I have ever experienced to this day.

square-placeholder

square-placeholder

square-placeholder
portrait-placeholder_edited.jpg
Best brand ambassador:

Emma Raducanu. She has a chance to grow the game of tennis in an authentic way that’s not reliant on winning every single game.

square-placeholder
Best industry event or conference:

Leaders Week or SportsPro Live

square-placeholder
Best film containing a scene depicting the sports business:

Remember the Titans

square-placeholder
Best book recommendation:

Legacy by James Kerr

square-placeholder
Best bar or pub:

Larry’s on Venice Beach with the NBA on TV

square-placeholder
Best restaurant:

Manuel’s in Gipsy Hill

square-placeholder
Best holiday resort:

Sunrise Suites in Syros, Greece

square-placeholder
Best box set:

Friends

square-placeholder
Best influence on your career:

Jamileh Tufail (Principality Stadium) and Georgina Lewis (below - The FA). Both inspiring women, making brilliant strides in the industry

square-placeholder
Best dinner companions (min 4, max 6):

 Serena Williams
 Richie McCaw
 Karren Brady
 Jamie Chadwick
 Steph Curry
 My brother (because he loves sport even more than me and would kill me
if I didn’t invite him)

square-placeholder
Best job in the sports biz:

Other than mine, Ange’s (Lewis Hamilton’s right hand/physio/hype woman/bestie) or a team doctor would be pretty cool

square-placeholder
Best professional regret:

Not getting into the sports industry sooner however, I think my experience outside of the industry has ended up giving me a unique perspective

square-placeholder
Best skill you most covet:

Tenacity (some might say stubbornness). It’s hard for me to give up.

square-placeholder
Best trait you admire in others:

Not caring what others think.

square-placeholder
Best overrated virtue:

Age symbolising smarts. Some of the best ideas come from the youngest or freshest in the team.

square-placeholder
Best ambition:

To be Chief Brand Officer of a football team (once that role exists more!). Or the All Blacks.

square-placeholder
bottom of page