thats an unofficial pb for_edited.png

Charlie Dundas

Managing Director

landscape-placeholder
Best sports marketing campaign:

Call me old school, but one of the best and still one of my favourite campaigns was Nike’s Scorpion Football or Secret Tournament advertising campaign in the run up to the 2002 FIFA World Cup. It was a months’ long campaign that ended with a cracking ad, directed by Terry Gilliam and featuring Eric Cantona officiating on a series of 3-a-side matches between the world’s best footballers in the belly of a tanker. Quality. No doubt the reported $100m budget helped though…!

square-placeholder
Best agency that isn’t yours:

IMG. Still setting the standard. Where would we be without them?

square-placeholder
Best young industry talent:

Tom Sammes, now at The Jockey Club, but previously at The European Tour. Smart, capable and always keen to learn.

square-placeholder
Best sporting event ever attended:

England v. Denmark, Euro 2020(1) at Wembley. Not the best game of football you’ll ever see (in fact, I struggle to remember much of the detail) but the euphoria when the final whistle went was spine tingling and for that reason alone, it is the best sporting event I’ve ever attended. Honourable mentions to UCL Final 2015 and Super Bowl 2020.

square-placeholder
Best sporting event on TV:

The Super Bowl (or any NFL game actually). So much brilliant analysis to enjoy in a game made for TV coverage.

square-placeholder

square-placeholder

square-placeholder

square-placeholder
portrait-placeholder_edited.jpg
Best brand ambassador for a client:

I just think that Nike have done this so well over the years on so many occasions. Plenty deserve a mention, but can you really look past Michael Jordan?

square-placeholder
Best industry event or conference:

We sponsor them and I do enjoy a good night out, so the Sports Industry Awards it is.

square-placeholder
Best film containing a scene depicting the sports business:

Obviously Jerry Maguire – the reason I wanted to get into sports marketing

square-placeholder
Best book recommendation:

Plenty of possible ways to define this but sticking with the sports/Nike theme – Shoe Dog by Phil Knight

square-placeholder
Best bar or pub:

The Cat’s Back, Smugglers’ Way, Wandsworth

square-placeholder
Best restaurant:

Chez Bruce, Wandsworth Common

square-placeholder
Best holiday location:

The Dordogne (not really a resort obviously, but scene of many of my best holidays)

square-placeholder
Best box set:

The Wire

square-placeholder
Best influence on your career:

Jerry Maguire.

square-placeholder
Best dinner companions:

Seve Ballesteros, Dan Marino, Richie Benaud and Mark McCormack

square-placeholder
Best job in sports:

Pundit

square-placeholder
Best professional regret:

Everyone has a ‘one that got away’. Mine is brokering the deal for Dulux to not quite sponsor Euro 2012. 99.9% done they said… The business of sport, like sport itself, is a game of small margins

square-placeholder
Best skill you most covet:

The cover drive

square-placeholder
Best trait you admire in others:

Resilience

square-placeholder
Best ambition:

To look back on each year with satisfaction at a job well done

square-placeholder

square-placeholder