thats an unofficial pb for_edited.png

Charlotte Richardson

Marketing Manager

landscape-placeholder
Best pitch presenter you’ve ever seen:

Not a pitch as such but I do remember watching Sheryl Sandberg give a Ted Talk as part of her promotional campaign for her book, Lean In. I was studying at university at the time and can clearly recall the profound impact it had upon me. The research she brought to my attention, the arguments she presented and the inspiring vision she outlined struck a chord with me and taught me a lot that has stayed withme throughout my career.

square-placeholder
Best sports marketing campaign (that wasn’t yours):

I loved Always’ ‘Like A Girl’ campaign. It was the first of its kind to truly capture an empowering and uplifting tone of voice whilst challenging serious and damaging stereotypes. It was a simple concept, executed subtly and this amplified its impact. As an overall campaign, it was one that leant itself superbly to various platforms, traditional and non-traditional media and is one I believe has gone onto influence a lot of others subsequently.

square-placeholder
Best agency (that isn’t yours):

I am a big fan of Sleeping Giant Media.

square-placeholder
Best young industry talent:

I work with an incredible designer Lara Honeybul. Her creative capabilities are incredible and very inspiring to work alongside.

square-placeholder
Best sporting event attended:

A tough one to answer but I think I’d have to go for New Zealand versus Argentina in the Rugby World Cup in 2015. I was pitch side at Wembley for a match that broke the record for the biggest ever crowd at a Rugby World Cup match. The atmosphere was truly incredible; as was the match itself.

square-placeholder
Best sporting event on TV:

It’s hard to pick between The World Cup (football) and the Olympics. Seeing as they’re coming up this year, I’ll plump for the latter.

square-placeholder

square-placeholder

square-placeholder
portrait-placeholder_edited.jpg
Best brand ambassador:

Anything Dina Asher Smith endorses is good for me! She’s done a great job with Muller.

square-placeholder
Best industry event or conference:

I used to really enjoy Kick It Out’s Raise Your Game conference. They do a brilliant job showcasing careers to young people across the game.

square-placeholder
Best film containing a scene depicting the sports business:

Not quite a film but the opening scenes of Sunderland ‘Til I Die, Season Two when the new Marketing Director held his first team meeting entertained me greatly!

square-placeholder
Best book recommendation:

Fiction: To Kill A Mockingbird, Harper Lee & Non-Fiction: Shoe Dog, Phil Knight

square-placeholder
Best bar or pub:

I’ve only ever been there once but hands down the best pub I’ve ever been to (and can’t wait to re-visit!) is Temple Bar in Dublin. Especially on St Patrick’s Day!

square-placeholder
Best restaurant:

Jojos which is an amazing tapas restaurant in Whitstable

square-placeholder
Best holiday resort:

Jumeriah Beach Hotel in Dubai

square-placeholder
Best box set:

Right now, it has to be Line of Duty! I’m a big fan of all the Amazon sports series too.

square-placeholder
Best influence on your career:

Karen Brady.

square-placeholder
Best dinner companions (min 4, max 6):

I’d love to sit at a table with Elizabeth I, David Beckham, Ricky Gervais, Nelson Mandela, Emmeline Pankhurst and my goddaughter, Halle Grant.

square-placeholder
Best job in the sports biz:

It has to be Gary Lineker’s job as host of Match of the Day

square-placeholder
Best professional regret:

I don’t have one.

square-placeholder
Best skill you most covet:

Practicality

square-placeholder
Best trait you admire in others:

Kindness

square-placeholder
Best overrated virtue:

Work ethic

square-placeholder
Best ambition:

To be host of Match of the Day!

square-placeholder