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Chris Sice

Content / web 3 / innovation consultant

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Best pitch presenter you’ ve ever seen:

Dan McEwan, McLaren - the Don Draper of F1 brand partnerships

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Best sports marketing campaign (that wasn’ t yours):

AS Roma’s ‘Missing children’ social campaign. Brave, purposeful use of media

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Best agency (that isn’ t yours):

Seven League - Wise, modest, smart

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Best young industry talent:

Will Saunders - Gave him his first intern job. Soon realised he was the smartest on the team. Currently making waves as an ‘Englishman in New York’ at 160 over 90.

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Best sporting event attended:

F1 Rocks Sao Paulo:The afterparty. Talent letting their hair down without a camera in sight....

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Best sporting event on TV:

The Olympics. The Beeb do a glorious job and I’m a sucker for a ‘3 screen, 3 sport iPad / laptop / iPhone screen cocktail’

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Best brand ambassador:

Jenson Button is an absolute ‘pro’. Smart, professional, natural. He’ll deliver sponsor messaging in ‘one take’ in a 10 minute shoot that would take other talent an hour and still feel ‘wooden’

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Best industry event or conference:

I went to refreshingly educational web3 event a couple of weeks ago but am loathe to overpraise the Unofficial Partner event organiser for fear of being called a brownoser...

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Best film containing a scene depicting the sports business:

The Four Year Plan, the QPR documentary. Extraordinary insight into boardroom buffoonery. A warning for those demanding the ‘next Drive to Survive’ before they’ve defined what ‘editorial control’ means

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Best book recommendation:

Matthew Ball: The Metaverse - a ‘must read’ if you want to learn about web 3

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Best bar or pub:

Hard to beat The Dove in Hammersmith on a summer night

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Best restaurant:

The Pope’s Eye, behind Olympia. ‘Steak’, that’s it. Nothing else. Pokey, chaotic. Fabulous food, great atmosphere.

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Best holiday resort:

New Zealand, a Xmas trip awaits. A ‘natural Disneyland’ of beauty and activities

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Best box set:

Curb Your Enthusiasm: ‘My Beloved Aunt’ a memorable episode

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Best influence on your career:

Lionel Richie

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Best dinner companions (min 4, max 6):

Rory Mcllroy, Greg Norman, Bryson DeChambeau, Tiger Woods with Bernie Ecclestone diplomatically stoking the conversation.

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Best job in the sports biz:

Stamford The Lion: Pitchside seat, half-time penalties, warm jacket. The only employee never to get sacked at Chelsea..

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Best professional regret:

Not tall enough to fit the Stamford The Lion suit.

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Best skill you most covet:

Mind-reading

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Best trait you admire in others:

Giving the floor to others before spouting your own viewpoint

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Best overrated virtue:

Patience. Often great. Often an excuse to procrastinate

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Best ambition:

A growth spurt to make into that lion suit...

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