thats an unofficial pb for_edited.png

Chris Wilson

Head of Brand Partnerships

landscape-placeholder
Best pitch presenter you’ve ever seen:

Jonathan Neill, Rugby League World Cup 2021. So insightful, knowledgeable and personable. Triple threat.

square-placeholder
Best sports marketing campaign (that wasn’t yours):

This Girl Can, FCB Inferno & Sport England. – Changed a lot and you can still see the impact today and we not even halfway there yet!

square-placeholder
Best agency (that isn’t yours):

I love the work being done by WePlay and Matta, two excellent agencies in the space. I also follow Ear to the Ground as they have a great culture and offer a truly fan-centric approach to sports marketing.

square-placeholder
Best young industry talent:

Hugo Bennett, my number two and right-hand man. He brings knowledge, a cool, calm head and a personal approach to everything he does. He will go far in his career and we are very lucky to have him.

square-placeholder
Best sporting event attended:

2015 Rugby World Cup watching Wales in Cardiff. Gives me goosebumps just thinking about it. Or any Day at the Oval watching England in a test match, come rain or sun, its always an unreal experience.

square-placeholder
Best sporting event on TV:

England World Cup 2020 victory. If only I was there, it would have been in the previous question. You couldn’t write it.

square-placeholder

square-placeholder

square-placeholder
portrait-placeholder_edited.jpg
Best brand ambassador:

Marcus Rashford – to initiate so much change, in such uncertain times is unrivalled. If I was a brand, I’d be throwing opportunities at him and trying others to actually change the world, rather than selling aftershave.

square-placeholder
Best industry event or conference:

Web Summit in Lisbon was an unreal experience, but Cannes Lions will always bring back fond memories.

square-placeholder
Best film containing a scene depicting the sports business:

Moneyball or Jerry McGuire reminds me of my day job.

square-placeholder
Best book recommendation:

Shantaram

square-placeholder
Best bar or pub:

Faltering Fullback, Finsbury Park.

square-placeholder
Best restaurant:

Other than the local Indian, it would have to be Roka, Charlotte Street

square-placeholder
Best holiday resort:

South Goa, India – literally any of the beach shacks in Palolem.

square-placeholder
Best box set:

Entourage – Simply hilarious.

square-placeholder
Best influence on your career:

Chris Kemp, Ingenuity’s CEO – taught me a lot over the years but being open and an honest businessman should always come first. I’ve learnt to consistently innovate, try new things and push everyday. Working at Ingenuity is a blessing. You learn and develop so quickly, you have the opportunity to learn from the
industry’s finest agency and brand minds and all of this wouldn’t be possible without the opportunity from Chris and the passion his business brings me.

square-placeholder
Best dinner companions (min 4, max 6):

Sir Alex Ferguson, Idris Elba, Paul Scholes, Antony Bourdain, James Martin and Elon Musk. A mix of class, ego’s, storytellers and people with admirable talent.

square-placeholder
Best job in the sports biz:

Commercial Director, Women’s FA or Man Utd’s Manager role, but Ole’s at the wheel.

square-placeholder
Best professional regret:

Not getting into the esports market sooner!!

square-placeholder
Best skill you most covet:

Having patience. I’m 15 mins early to everything. It has its perks, but some painful characteristics my family and team know (& love), NOT!

square-placeholder
Best trait you admire in others:

Ability to adapt quickly. Its innately human to take time to consider change. This year has shown us how quickly we can all adapt, evolve and innovate. Lets do more.

square-placeholder
Best overrated virtue:

Working too hard and not having the right balance.

square-placeholder
Best ambition:

Other than work. To play golf at some kind of level that I gain respect from my peers. To actually have my wedding day, honeymoon and stag do – in that order. To continue to grow my business and help some leading and new sports and entertainment rights holders secure partnerships after a tough year.

square-placeholder