thats an unofficial pb for_edited.png

David Peters

Founder & Co-Owner

landscape-placeholder
Best pitch presenter you’ve ever seen:

I wasn’t there, I’m not that old but Martin Luther King Junior, “I have a dream” speech played an important role in passing the 1964 Civil Rights Act. Sadly, equality for all is still work in progress

square-placeholder
Best sports marketing campaign (that wasn’t yours):

O2’s sponsorship of the England RFU, consistently good for over twenty years

square-placeholder
Best agency (that isn’t yours):

Bright Marketing, creative campaigns that deliver great results

square-placeholder
Best young industry talent:

Most people are younger than me so loads to choose from! I’d say Robin Fenwick, Right Formula

square-placeholder
Best sporting event attended:

Ryder Cup Gleneagles 2014

square-placeholder
Best sporting event on TV:

Rugby World Cup Final 2003, England beating Australia

square-placeholder
Best brand ambassador:

Tiger Woods for Nike, took them into golf and made them a fortune.

square-placeholder

square-placeholder
portrait-placeholder_edited.jpg
Best box set:

The Last Dance

square-placeholder
Best industry event or conference:

I don’t like any of them.

square-placeholder
Best film containing a scene depicting the sports business:

Senna, a thrilling and inspiring film which clearly illustrates the perils of Formula One in the early Nineties.

square-placeholder
Best book recommendation:

Birdsong, Sebastian Faulks

square-placeholder
Best bar or pub:

The Coach and Horses, Wellington Street, Covent Garden- Great Guinness, wonderful staff and the best salt beef sandwich you’ll ever have

square-placeholder
Best restaurant:

Langan’s Brasserie for fun, I always bump into people there I know. La Colombe D’Or at Saint-Paul-de-Vence, my first introduction to French fine dining which left an indelible impression on what fine food and wine is all about.

square-placeholder
Best holiday resort:

Palma, Mallorca or, to chill out, Bom Sucesso on Portugal’s Silver Coast

square-placeholder

square-placeholder
Best influence on your career:

Ray Kelly, who was CEO of Aegis in the UK, and gave me my first “proper” job in advertising.
In sponsorship I have a huge admiration for Karen Earl (below) who was a pioneer of sponsorship in the UK and who I worked with when I was a Director of the European Sponsorship Association and she was Chair

square-placeholder
Best dinner companions (min 4, max 6):

Billy Connolly, Ian Hislop, Jennifer Saunders, Sam Torrance, Claire Balding and my wife, Juliet, so we can talk about them after we’ve all gone home

square-placeholder
Best job in the sports biz:

I love golf so CEO of the European Tour

square-placeholder
Best professional regret:

Regrets are not helpful as we only have them with the benefit of hindsight. However, knowing what I know now I wish I had set up my own business sooner, I enjoy every day.

square-placeholder
Best skill you most covet:

Great public speaking

square-placeholder
Best trait you admire in others:

People who make me laugh

square-placeholder
Best overrated virtue:

Loyalty

square-placeholder
Best ambition:

Health, happiness and wealth in that order

square-placeholder