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Duncan Ross

Senior Vice President

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Best sports marketing campaign (that wasn’t yours):

Have to mention the outstanding partnership between Nivea For Men and Liverpool. Their ‘Dear Liverpool’ campaign has been incredible and has made a genuine difference to so many people who have been through difficult times.

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Best agency (that isn’t yours):

I’m lucky enough to work with some incredible agencies across multiple disciplines alongside the talent we represent. I love working with the likes of MKTG, Ear To The Ground and 160/90 among many others that I could mention, and it’s far too difficult to choose just one!

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Best young industry talent:

Too many to mention but Andy Cahill at MKTG is a superb operator.

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Best sporting event attended:

I have two. The Liverpool v Spurs 2019 Champions League Final (for professional reasons rather than personal ones being a Spurs fan!) and my good friend and client George Groves’ world title win against Fedor Chudinov at Bramall Lane in 2017.

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Best sporting event on TV:

Have to give a top 3. The Football World Cup, Tour de France and Lions series.

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Best brand ambassador (for a client that isn’t yours):

Other than all of the great ambassadorial work our clients do with brands (J) on a personal level I loved the early work Nike did with Ronaldoinho in the early-mid 00’s. The association and campaign activations inspired a generation of football crazy fans and players.

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Best industry event or conference:

Said many times by many people but the Sport Industry Awards. Great people who run an unrivalled event.

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Best film containing a scene depicting the sports business:

Any Given Sunday. A timeless classic.

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Best book recommendation:

The Art of Reslience, Ross Edgley

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Best bar or pub:

Smithy’s Tavern, Alpe D’Huez

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Best restaurant:

Anywhere with a rooftop view!

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Best holiday resort:

Alpe D’Huez, France. Lived and worked there for three years in a past lifetime.

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Best box set:

Band of Brothers.

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Best influence on your career:

My Mum and Dad, the biggest influencers on all areas of my life.

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Best dinner companions not including your clients (min 4, max 6):

For different reasons… Ricky Gervais, Teddy Sheringham, Jonny Wilkinson, Ed Sheeran, Serena Williams and The Queen!

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Best job in the sports biz:

Being an athlete. Second to that (and for most of us who aren’t good enough to be an athlete!) any job in sport if it’s an industry you love!

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Best professional regret:

As Robbie Williams once said, No regrets!

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Best skill you most covet:

To speak multiple languages

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Best trait you admire in others:

Empathy and compassion.

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Best ambition:

To make a difference.

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