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Hannah McKay

Director, International Partnerships & Experiential Marketing

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Best sports marketing campaign (that wasn’t yours):

Anything that Nike does, but most recently loved their Dream Crazier and Maternity campaigns with/for
female athletes

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Best agency (that isn’t yours):

I’m a biased alumna but love working with Wasserman on all things strategy - they’re mind-readers, fortune-tellers and fab friends

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Best sporting event attended:

Rugby World Cup 2015 and 2019. In particular Scotland v Australia at Twickenham (still heartbroken) and England v Australia in Tokyo. The atmosphere across Japan was so welcoming and fun.

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Best sporting event on TV:

As a netballer I love that the Superleague is now on Sky Sports and YouTube every week

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Best brand ambassador:

I really like Dove’s partnership/campaign with Courtney Lawes, Stuart Hogg and others - sharing their stories of fatherhood as rugby players

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Best film containing a scene depicting the sports business:

Not a film but absolutely loved Sunderland & Till I Die on Netflix

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Best bar or pub:

I’m getting married at The Winemakers Club in Holborn

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Best restaurant:

10 Greek Street in Soho

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Best box set:

Can’t wait for the next series of Succession

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Best influence on your career:

I’ve been lucky to work for and learn from so many inspirational women, to name a few: Lenah Ueltzen-Gabell (below), Belinda Stevenson, Vikki Ginks, Mariana Gavela-Llopis, Brandy Sanders, Lindsay Ulrey, Deb Curtis and Shiz Suzuki.

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Best job in the sports biz:

Putting together goosebump montages of epic sporting
moments

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Best skill you most covet:

I’m desperately trying to be one of those people who enjoy running

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Best trait you admire in others:

I really appreciate good listeners and thoughtful responders

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Best overrated virtue:

Being the loudest person in the room

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