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Michael Rocha-Keys

CEO

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Best pitch presenter you’ve ever seen:

David Keys (who happens to be my father and has been a leading journalist at The Independent since the paper started)

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Best sports marketing campaign (that wasn’t yours):

Channel 4: We're The Superhumans

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Best young industry talent:

Conor Kilduff (he’s developing into a top talent, and it just so happens we recently hired him at EMW)

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Best sporting event attended:

World Cup Final Russia 2018

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Best sporting event on TV:

Olympics 2012

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Best brand ambassador:
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Best industry event or conference:

Soccerex up until 2014. It was a game changer and led the way to the sports b2b conference industry.

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Best film containing a scene depicting the sports business:

Moneyball

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Best book recommendation:

Can I choose two? Kite runner and Eckhart Toll's Power of Now

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Best bar or pub:

Dragon-I in Hong Kong

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Best restaurant:

Yard Bird in Hong Kong

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Best box set:

Game of Thrones

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Best influence on your career:

David Keys, Graca Rocha-Keys, Paul Brighten, Nick Telson and Daniel Weinberg (below)

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Best dinner companions (min 4, max 6):

Zidane, Materazzi, Nadal, Woods, Elon Musk

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Best professional regret:

None as yet…

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Best trait you admire in others:

Patience and humility

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Best job in the sports biz:

Working in a role that inspires you to grow and to want to continue learning. I’d say a forward thinking and open minded rights holder (club/national team)

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Best ambition:

Become the leading sports marketing agency connecting the East with the West

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Best overrated virtue:

Confidence

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