UNOFFICIAL PARTNER
THE SPORTS BUSINESS PODCAST
Michael Rocha-Keys
CEO
Best pitch presenter you’ve ever seen:
David Keys (who happens to be my father and has been a leading journalist at The Independent since the paper started)
Best sports marketing campaign (that wasn’t yours):
Channel 4: We're The Superhumans
Best young industry talent:
Conor Kilduff (he’s developing into a top talent, and it just so happens we recently hired him at EMW)
Best sporting event attended:
World Cup Final Russia 2018
Best sporting event on TV:
Olympics 2012
Best brand ambassador:
Beats by Dre / Neymar - https://www.campaignlive.co.uk/article/case-study-beats-dre-the-game-game/1366854
Best industry event or conference:
Soccerex up until 2014. It was a game changer and led the way to the sports b2b conference industry.
Best film containing a scene depicting the sports business:
Moneyball
Best book recommendation:
Can I choose two? Kite runner and Eckhart Toll's Power of Now
Best bar or pub:
Dragon-I in Hong Kong
Best restaurant:
Yard Bird in Hong Kong
Best box set:
Game of Thrones
Best influence on your career:
David Keys, Graca Rocha-Keys, Paul Brighten, Nick Telson and Daniel Weinberg (below)
Best dinner companions (min 4, max 6):
Zidane, Materazzi, Nadal, Woods, Elon Musk
Best professional regret:
None as yet…
Best trait you admire in others:
Patience and humility
Best job in the sports biz:
Working in a role that inspires you to grow and to want to continue learning. I’d say a forward thinking and open minded rights holder (club/national team)
Best ambition:
Become the leading sports marketing agency connecting the East with the West
Best overrated virtue:
Confidence